It was 10 years ago this month that Merriam-Webster officially switched the word google(n.) to google(v.) saying, “A noun doesn’t turn into a verb very often. Google is a unique case. Because they have achieved so much prominence in the world of search, people have been using the word google as a generic verb now.”

How many times a day do you google to find an answer to something. Did you know that there is even a website called “Let Me Google That for You” no doubt created by some smart, yet disgruntled dude at a corporate office who was tired of being asked 10,000 questions a day.

The key for Google is finding relevant sites related to what the user typed into the large white SEARCH box, and the key for you — content marketer, lady boss, creative business owner, dreamer, DIYer, blogger, dreamer, do-gooder, is to be found.
How do you even know if your site is findable?

An SEO Audit

What is an SEO audit?

An SEO Audit is the process of evaluating the search engine friendliness of a site from multiple perspectives including technical how the site is built and from a content perspective how the site uses keyword phrases, titles, content and etc.

In this post, I am going to review in detail about:

  • What Is an Audit?
  • What is the process to complete an audit?
  • What is included in an SEO Audit?
  • Who needs an SEO Audit?
  • How often should sites be audited?
  • So what? What do you do with the results?

An SEO Audit Defined

As I just mentioned, an SEO audit is a process for evaluating the find-ability of a website in a number of different areas. A thorough audit identifies how well a site is optimized. Search Engine Land Defines “Optimization” as the process of getting traffic from the free, organic, editorial or natural search results on search engines. So, in other words, if your content is more findable, you don’t have to spend as much money on Adwords campaigns to get the same traffic. Claps for free traffic!

A good seo audit will enable you to have

  • Higher rankings
  • More leads
  • Increased revenue

SEO Case Study

Branding experts get to the heart of your “Why” in business, SEO Audits do the same for your website, they determine what you are known for, at least according to Google.  Let me explain. One of my clients rents luxury ski homes. He has a beautifully designed website that matches the quality of the rentals, but the site wasn’t generating the traffic that he wanted. The SEO Audit discovered that Google didn’t recognize him for what he wanted to be known for therefore he was losing out on significant traffic. My client was writing great content  but his site was not tagged properly and the SEO Audit revealed that, with a couple of quick fixes he his traffic increased.

What is the process to complete an audit?

I use a number of different tools and checklists to carefully comb through my clients online presence. I look for technical errors, XML sitemaps, images that are properly tagged, unique meta descriptions, focus keywords, headlines, URLs and internal and external links.

One of my favorite tools is SEM Rush which is an online marketing toolbox that provides a wealth of  data for SEO, advertising and for marketing.  

I also do a thorough competitive analysis to see which keywords you are ranking for vs they are ranking for. I want to know which keywords you do and don’t have in common. It is super helpful to know which keywords your top competitors are ranking for that you are not…right. The graph below is just an example of what I mean, we are looking at the keywords for Amazon, Ebay and Zappos . Where the circles overlap represent shared keywords, where they don’t that represents unique keywords, does that make sense? I take this info and then compare it against info in the Google Keyword Planner, Google and other fancy tools to see where/how we can find long tails to out rank the competition. Ultimately, I provide my clients with a curated list of keywords for use in the SEO plugin and content marketing.

competitive keywords

What is included in an SEO Audit?

Great question, Audits contain a list of technical errors, keywords and suggestions for fixes. 

Every SEO consultant is different, but I share a series of Google Docs with my clients. Overall everyone gets a percentage score, like 65%! Most of my clients fall between 65-80%. I have not seen a 100%, I have a suspicion that Google reserves that score for themselves.

 

SEO score

 

I also include a page detailing technical issues

These issues could include:

  • Broken Links internal and external links
  • Identifying images missing alt tags
  • 404 Errors

Content

  • Top Keywords that users are searching to find your site
  • Top Keywords of competitors (if relevant)
  • Top Suggested Keywords (for site and/or specific blog posts)
  • Which pages have a low content ratio
  • Which pages don’t have the proper H1, H2 and keyword
  • Backlinks, which sites are linking to you

 

Suggestions for Fixes

This is where not DIY-ing pays off. Expert suggestions for fixing.
I provided expert advice for improving your findability.

 

Who Needs an SEO Audit

Anyone who wants more leads, increased ranking for what they want to be known for and increased revenue. A website SEO Audit is also good for anyone who has competition and for anyone who writes blogs.  

 

How Often Do you Need One?
Websites are a lot like cars.

They need regular maintenance. I recommend SEO Audits on a quarterly basis.

SEO is not a sprint, it isn’t something you fix quickly and are done with. The cool thing is it is data and we can measure it. We can find errors and fix them. We can identify keywords and use them. We can measure success each quarter and watch traffic grow exponentially.

So What? Now what do you with the results?

The results of the SEO Audit are the pay dirt.  You either hire a consultant (me!) to fix the technical errors right away or DIY it. Next you take the keywords and use those in your SEO Plugin to be found. And in a few months when the next audit is run your SEO score will have increased! CLAPS for that!

If you are ready to find out your score, let’s go! Most reports are completed within one week. Prices are now $227 per report but prices are increasing Aug 1.

Buy NOW