bloguettes 2016-10-13T00:30:58+00:00
SEO Tips and Techniques discussed in the Bloguettes webinar

Here is an SEO Tip Sheet just for the Bloguettes —  that is great to keep handy as you write to get found.

Download these tips as a PDF

How to write Page Titles that Get Found

  • Length: Title tags should be 50-60 characters long, including spaces.
  • Keyword placement: Your most important keywords need to be first in your title tag, with your least important words coming last.
  • Brand name: If your company name is not part of the important keyword phrases, put it at the end of the title tag.
  • Do not duplicate title tags: They must be written differently for every page. Don’t mass replicate your title tags it will negatively affect your search visibility.
  • Make it relevant: Title tags must accurately describe the content on the page.
  • Do not ‘keyword stuff’ title tags: these are badly written title tags that try to rank for everything or repeat a word over and over. Keyword stuffing is the worst offense when it comes to title tags and you will be penalised for it.
  • Make your headline (tag) different from the title tag:
    This is another opportunity to vary the keyword phrasing of your page and increase its chances of appearing for different search intent.

SEO Tip: Try using this super helpful tool to write good headlines.

How to write SEO Friendly Headlines

  • Heading Order within your post/page is Super Important for SEO
    • H1: This is always first, always the title, and should always include your keyword. You shouldn’t have more than one H1.
    • H2: These should come after your H1. Generally speaking, these are your main headings and break the page up into logical sections.From there, you can continue through H3 and H4. Make sure to descend in order: if you want to use H3, you should have an H2 before it.
    • The headings should contain keywords. Since Google’s looking for keywords, make them easy to find.
  • Post/Page title + H1 should include a similar keyword that you are targeting for that page, this will increase the chances of the content being found by multiple searches.

How to write excellent Alt Tags/Alt Text

The alt tag is used by screen readers, the browsers used by blind and visually impaired people, to tell them what is on the image. The alt tag attribute is shown as a tooltip when you hover over the picture. Each image should have an alt text, not just for SEO purposes but also because the visually impaired users won’t know what the image is. Here are some helpful tips when writing alt tags.

  • Draft a unique, helpful alt tag for each of your images, each image should have an alt tag
  • Make sure the alt text includes your SEO Keyword and relates to or describes the image
  • Think of alt tags like a tweet, succinctly describe the image

Scenerio: alt text for a professional head shot

Audience: Perspective Clients, Readers

Message that I want to convey: approachable, fun, smart and full of good information


A young creative professional at Clapping Dog Media she is laughing and wearing glasses


Good Alt-Text Example:

A young creative professional at Clapping Dog Media she is laughing and wearing glasses

Bad Alt-Text Example:

Meg laughing pic

The Ultimate Guide to Guest Posts Contacts

Writing Guest Posts is an excellent way to grow your site authority and build backlinks. Here is a well curated list of Guest Post Contacts for you to start pitching.

One note of advice, give quality pitches.

Come with  at least two solid ideas for article ideas. Don’t pitch influencers without an idea of what you would write for them! ALSO be sure to have done your research, know the audience of who you are pitching. Lastly, before you approach any influencer,  I strongly recommend that you listen to this podcast about how to pitch. It is filled with valuable insights from a top influencer.

SEO Tip: Download this List of Influencers to start building quality backlinks

Get the Ultimate List of Influencers Now