Begin today and trade busy for impact.
In researching this phenomena , I came across several different ways people refer to, Productive Hustle, my favorite by far I gleaned from Jamie Foxx in an interview he did with Tim Ferriss’ on the Four-Hour Work Week Podcast, in this really engaging interview Jamie calls productive hustle the Hustle Muscle, catchy right?
Basically, the Hustle Muscle is Jamie Foxx’s way of saying if you want to get out there and get stuff done then you need to hustle to produce results under pressure. I think it is important to note that Jamie isn’t saying you have to be the absolute best at what you are doing, you just have to work and be productive.
How Do You Know if You Are A Productive or Unproductive Hustler?
Between content marketing, webinars, connecting with people, building facebook groups, writing courses, self care, podcasting, learning the next new social media thingy, sleep…there is a lot that can keep you busy. How do you know what is the most productive? Here is what works for me in my phase of business.
First, I look at my google analytics to see what my most engaging pages are…what does my audience like to read about? Instead of spending energy dreaming up new topics each week, I look at the data.
So these are the pages that have the most comments and my readers spent the most time on. These are the pages that my readers liked the most so I use these topics as starting points for my editorial calendar.
Next, I look at where my most engaged audience came from and I spend productive time engaging with that audience.
So this is a list of other websites and social networks that referred readers to my site. These are my most favorite unpaid friends on the internet. I send them handwritten Thank You notes, give them shout-outs on social media, link to them on my site, refer my clients to them and etc.
Finally, I check in on how readers are finding Clapping Dog Media. Here is a quick listing of the keywords that are leading users to my site. I want to make sure that I am findable online because my website works 24/7 for me, I need to ensure that it is findable for what I want to be known for.