heartcentered 2016-10-13T00:30:58+00:00

Take the Challenge — 4 Days to Grow Your SEO

Grow Your SEO 4 Day Challenge

Did you know that there are over 3 Billion Google Searches in one Day?

That is a lot of googling. Your clients are out there searching, the question is, can they find you?

This week I am going to show you some of the most important techniques of Search Engine Optimization (SEO). I am also going to convince you that being findable by search engines is absolutely imperative for you to grow your influence and get more clients.

Monday – Thursday of this week I am going to teach you a quick technique that will greatly impact your findabilty.  I  know that you are a super talented, extremely busy creative entrepreneur. I am NOT going to give you another tedius item on your ever growing To Do list, I am going to show you a smarter way to do what you are already doing! Here is the plan:

Tuesday: Clean Up to get Fast

Wednesday: Build Your Tribe

Thursday: Meta What?

Are you ready to get started friends? Let’s go get found. But first let’s go over some SEO FAQs.

What Is SEO?

  • SEO is Search Engine Optimization
  • SEO is a series of techniques that enables your site to be found by search engines.

Why Is SEO Important?

  • As a creative entrepreneur, you OWN your website as opposed to social networks like Facebook, Instagram or Snapchat
  • Smart SEO techniques helps search engines understand what your site is about
  • 86% of consumers research online before making a purchase, so if you are selling a product or service your site must be found by consumers who are doing their research
  • SEO is organic (unpaid) traffic as opposed to paid ads.

Monday — All About Titles + Headlines

Blog Titles Must Contain Keywords and be Well Written.

Always use. Use the CoSchedule Headline Analyzer

Examples of Good Titles are:

  • 3 Simple Ways to Relieve Stress
  • The Most Romantic Way to Travel to Italy

The better your headlines, the more people will read your article, the more people that will read your article the more people will share your article and on and on.



Heading Order is SUPER Important for SEO.

By headlines, I mean, these within your blogposts.

headlines h1 h2

Heading 1 or H1: this always appears first, always is the title or very close to it, never ever have more than one H1 in a post.

Heading2 or H2: This must come after the H1. This is the main headline of the blog post. Generally speaking, these are your main headings that break up your page into logical sections.

From there, you can continue to H3 and H4. Make sure you descend in order: if you want to use H3 be sure that you have an H2 before it.


Protect your H1s and H2s.

H1 and H2 are the highest value heading types. Google looks for keywords everywhere, but especially here.

For this reason, don’t dilute them and use keywords. This should be easy, since your page content was written with them in mind.

This isn’t to say that H3 and H4 aren’t important, but Google like readers scans big headlines first to see what the page is about and looks for clues in the main headlines. 


The challenge Heart Centered Biz Ladies is 2 parts:

Step 1: Go to your latest blog post and see if your headlines are in the proper order.

Step 2: Ensure that your Title is Well Written.  Go to the Headline Analyzer and post your most recent blog post headline and score on on the Heart Centered Biz Boss Page!

Today is all about Site Speed

According to a survey that I read by KissMetrics, nearly half of web users expect a site to load in 2 seconds or less and they tend to abandon a site that isn’t loaded in 3 seconds.

3 seconds.


I mean, it makes sense, right? When you focus on user experience, users don’t wait. Users don’t want slow, no one ever chooses the slow line at Target.  And if you think through the logic, the faster your site loads the faster the user will see your amazing site and slick products and will make the knee-jerk decision to buy.

It has been proven that faster sites have lower bounce rates and higher conversion rates than sites that load slower.

How do you know if you site is fast? This is my favorite tool  because it tests speed on both desktops and mobile.

Top Action Steps

  1. Delete Unused
    1. Images
    2. Pages
    3. Plug-ins
  2. Optimize Images
    1. Remember it isn’t about dimensions, it is about 72dpi. When you import images from your camera or stock sites photos tend to be 300dpi (which is print ready, too big for web)
    2. Reduce files using Photoshop, Lightroom, or this free tool COMPRESSOR 

The Challenge for Tuesday

Run your site through the Google Speed Test and post your speed in the Heart Centered Facebook Group! If your site is running slowly, tag me or Reina and we will help make it faster!

The meta description is the short paragraph of text  that describes its content. The meta description will then appear under your page’s URL in the search results. This is also known as a snippet. The Meta Description should be very sale-sy because it’s main point is to get the searcher to click on their link.

Meta Descriptions also appear on different social channels when a site is shared.

3 Ways to Write a Good Meta Description

It should be between 135 to 160 characters.  If it is too long it will get truncated! Notice the bolded word lawn. It is bolded because  the user searched for lawn and that is one of True Value’s keywords. Also, side note, notice how in their TITLE they put their brand at the end… “Lawn Care – Gardening Supplies  | True Value”  that is a GREAT Page title!!

example of good meta description

It should be actionable.  Meta Descriptions are salesy. Give people a reason to click.

another example of great meta description


It should describe what that page is about. Don’t repeat metas throughout your site!


Where do you put Meta Descriptions?

You can add a meta description in the <head> section of your site’s HTML. It should look something like this:

<meta name=”description” content=”Here is a precise description of my awesome webpage.”>

You should have complete control of your meta description in your CMS, particularly if you’re using WordPress.

If you use an SEO plug-in, such as Yoast, you can add a meta description to the ‘meta description’ section, and you can preview an example of how it will look in search engine results pages (SERPs):

meta description yoast