Keep your page title under to under 55 characters, and make sure you include your most important keyword in it.
H1 and H2 tags tell search engines and readers that the header is important. Including a keyword in these tags ensures that your keywords get picked up and help your ranking.
A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about.
Images that you upload to your pages can also help you in getting a good rank. Since Google is essentially “image blind,” you need to make sure you include your keyword in every descriptor of your image. That includes alt tags, image file name, description, and the caption.
This goes without saying. Your content for each page needs to revolve around one focus keyword—just one keyword, not as many as possible. It’s OK to use synonyms, phrases, and figures of speech that stand in for your keyword, as long as they mimic natural speech patterns.
Your content title must contain your keyword to ensure a decent rank–use one of the fancy Long Tail Phrases that you found here. Not only does it tell search engines that you have some very focused and relevant content about your keyword on your page, it also improves click-throughs by informing the user of the same. I alway use this tool to ensure a catchy headline.
Including your keyword in your page URL in such a way that it describes the page contents and helps the user in navigation as well.