Each alt tag must contain your focus keyword for your post
Think of them like tweets, they should succinctly describe the image
Draft a unique, helpful alt tag for each image. Don’t duplicate alt tags.
Where do you write alt tags?
There are a couple of places within the WP Admin where you can insert the Alt tags, I typically add it when I am inserting the image into the page.
Examples of Good Alt Tags
This image is used in a blog post about goal setting, it is used to break up the text and to look pretty. The audience is creative entrepreneurs.
Good Alt Text: Business woman with long hair writing plans at her desk.
Bad Alt Text: Woman working.
The good example gives a true description of what is happening in the image. The bad example is too general, according to this study each image can have about 17 words for an alt text, this is an excellent opportunity to take advantage and use keywords.
Professional headshot used throughout a website. The audience is current and potential clients.
Good Alt Text: A young creative professional at Clapping Dog Media, she is laughing and wearing glasses.
Bad Alt Text: Meg laughing.
Okay, I have one more example for you hopefully these examples help give you a understanding of how to write good image alt texts.
Blog post about weekend adventures. The feeling you want the audience to feel is fun and adventure.
Good Alt Text: A black and white dog with head out of the window happily going on a drive
Bad Alt Text: Dog in car.
Alrighty friends, so after I ran my SEO findability report, I discovered that I have nearly 134 images that need alt tags.
W.O. W. I will say that I have a feeling that some of them may be left over images from demo content…at any rate this weekend I am going to dig in and figure it out. It is going to be awesome when I google and Clapping Dog Media is recognized as the go to SEO girl for SEO Tip and Tricks.
If YOU want to know how many images that you have that need optimized hit me up for a SEO Audit.