Podcast SEO Tip #1: Create a page for each episode
This is super important.
Don’t skip this step. Because we will base all SEO steps from this page.
Create an individual page/post for each episode. Don’t have one looooonnnnng page dedicated for the podcast. This is the page that will advertise and promote the podcast episode, it will also be the page that listeners will find your podcast on iTunes. When you create the page, be sure that you use a friendly URL, like yourdomain.com/episode148 or yourdomain.com/148 or even better use a keyword like yourdomain.com/seo-expert something easy for you to say and easy for your listeners to remember. Here is a super example from Podcast Superstar Amy Porterfield.
Podcast SEO Tip #2: Put actual content on the page
Don’t just put the audio file on the page. Put actual content. Google can’t index audio files yet, Google can read but can’t listen just yet. So it will be on this page that you put the show notes, info about the podcast, info about the interviewees and etc. Like blog posts it is important to have at least 300 words on the page. Definitely include the audio file for users to download and listen too, but you need to have text, indexable, readable text that the Googlebot can read.
Podcast SEO Tip #3: Pick a strategic keyword
This is a pillar of SEO. Keywords are the currency of search. Users use them to search for things and Google trolls the interwebs matching keywords to websites. It is super important when you are building a page for a podcast or for a blog post that you pick a keyword and stick to it. Use the keyword in the Title, the main headline, within the content, within image alt tags, and meta descriptions.
Podcast SEO Tip #4: Write good headings to be found
SEO gets way less complicated if you think of the Googlebot like a highschool freshman in english class. They read the big headlines first to get the idea of what the page is about. Headlines are not the place to be corny or funny. Take advantage of the Headline Analyzer and use the keyword that you chose.
Podcast SEO Tip #5: Use a DIY SEO Tool, I like YOAST
Be sure that you have an on page SEO Tool that helps keep the page focused. I am a wordpress girl so I use Yoast. The Yoast Plugin is a key component to giving WordPress sites a high page rank on SERPs. I know that Squarespace does do a solid job on SEO features and functionality.
Podcast SEO Tip #6: Links are so important for SEO
Links. Links. Links. Links are so important. Every podcaster who wants to spread their online influence has to understand the power of links. The big idea is to get and to receive as many legit links as possible. Check out The Inside Scoop’s example, they have a whole section dedicated to links.