SEO Tips and Tricks for Titles and Headlines | Clapping Dog Media

SEO Challenge Recap

OK. I think it will be helpful to take a look back and to chat about what and how I have been doing to get ranked on Google for the keywords that I want to get ranked for. Last week, I wrote a lengthy post on Image Alt Tags it contained 1303 words, which right in the sweet spot of findable posts which is between 1000 and 2000 words. Yay for SEO!

I added my Biz Name to the end of the Header 1, because Clapping Dog Media is not among the top 10 keywords found when people search for me, so I have edited the headlines to add my brand name.

Even though the Alt Tag post was all about what I want to be known for, I never actually used the list of words below except SEO Audits. I need to work on that.

  • SEO Tips for Creative Entrepreneurs
  • SEO Techniques for Bloggers
  • SEO Tips and Tricks
  • SEO Help for creative entrepreneurs
  • SEO WordPress
  • SEO Squarespace
  • SEO Audits

I have found that it is a big challenge to use the keywords in the actual content without sounding like a total dweeb. I am going to try to slip one or two in this post. I appreciate all feedback on how smooth it is. Perhaps it will be so smooth you won’t even notice.

Titles and Headlines are critical to SEO. Readers read them and so does Google. Here is how to write them to be found.

SEO Tips and Tricks for Titles and Headlines 

The Title of pages is critical for searches. Google reads titles and assumes that the content of the page is directly related to the title and categorizes it as such. 

Titles are often used on a search engine results pages (SERPs) to display preview snippets and are super important for SEO and for social sharing. Titles should be an accurate and concise description of a pages content. This is critical to both the user experience and search engine optimization. It creates value.

There is a recommended formula for writing page titles:

Primary Keyword   + Secondary Keyword   |   Brand Name

The title of the page is the main idea of the page, is one of the first elements the user reads, is considered the most important on-page DIY SEO pieces and appears in three critical places browsers, search engine results pages and external websites (social sharing).

Here is how the title appears in the browser window

headlines in browser


Here is how the title looks on the SERP

Title on SERP

and here is the title within Facebook

Title appears within Facebook

Titles are critical. Your audience reads them. So does google. Titles are NOT the place to be cute, unclear, wordy.

Okay. Friends.  Heat up that coffee again. I have some SEO truth bombs that I am going to drop. This is big and will make a big impact on your findability.

Headlines make a Huge Impact on your SEO.

It is proven that most readers skim headlines first to see what the article is about, so does Google. Headlines MUST all contain keywords related to your post.

And by the way, when I say headlines. I mean these, the ones that run from H1 -H6 are generally used with a sense of “importance” used with the WP Admin.


headlines h1 h2

There are rules associated with them. Headline 1 or H1 Should always appear first and should basically be a copy of the page title. The H1 should be used only once.

H2s can be used only after an H1 — order is extremely important– and can be used multiple times to break up the text to look pretty.  H2s should always contain a keyword.

You can use H3s and H4s but only in descending order.  You don’t need to use all six elements, but definitely use one H1 and at least one H2.
Does that make sense?

Comment or email me or Facebook me with questions!

2017-11-07T06:31:19+00:00 Content Marketing, SEO, SEO Challenge|0 Comments

Leave A Comment