Welcome back to 30 Minute SEO, our series all about getting great SEO through small tweaks you can do in 30 minutes or less.
We know that SEO is intimidating and that you just don’t have all day to figure out the nuances of it all. So we’re bringing you these quick tips that will give you a big boost.
Think of your website like a big pair of cargo shorts (stick with me…). You have dozens of big and small pockets (oh, the 90s), and if you were to put something into one of the pockets…let’s say Tater Tots for example…you’d have just a little bit. But if you put tots into each pocket, even if it could hold just a couple…then pretty soon you have a lot of tots.
Ok…weird Napolean Dynamite references aside…this is what SEO is like. Your site is full of these little pockets that have the potential to hold SEO gold (aka, digital tots), and even the small things add up.
So–that’s what these 30 Minute Tips do for you. Some will have more impact than others, but they all count towards your SEO mojo.
(Who’s craving tots for dinner now?)
So today, we’re talking about one of the bigger pockets, the side pocket, if you will: H1s.
Google is a busy little robot, and he just doesn’t have enough minions to read every word on the internet (poor Google). So, just like us, he reads headlines and skims.
That means that your title tags (aka, the titles of your pages), and the headlines on your pages are super important for SEO, for both people and robots.
These two sections are among the first places people and Google look to answer the question “What’s on this page?”.
So your job with your website is to make it very easy on them, but without keyword stuffing. It’s a delicate balance between giving the right information and sounding like you’re trying too hard.
On any page of your website, whether it’s a page or a post, will have an H1, or Heading 1. There should only ever be one of these on a page. Keep in mind that’s a should–your website will let you have multiple H1s, even though it’s a bad idea. And if you’re like most people, you probably have multiple H1s on lots of your webpages.
- Having more than 1 H1 confuses Google. It doesn’t know which one is the most important, so it just picks one and leaves.
- It’s also confusing to your readers.
- H1s instantly show Google and your reader what the page is about. It makes it clear.
First, you should test to see if you have more than one H1 on any given page. We love the tool SEO Site Check Up for doing a quick search of this (note that you have to do each page of your site individually).
- Once you’ve determined your H1s, follow these tips to use them well:
- Convert any duplicate H1s into H2s, leaving just one H1
- Rewrite all of your H1s to be updated for your current keywords
- Break a page into sections makes it more scannable, meaning people are more likely to read longer
- (you’d think scannability would mean they’d be in and out faster, but nope! People really don’t like big chunks of text on the internet).
- Use H2s to further divide your page into readable sections.
- Include a keyword you want to target for that page
- But…keep the headline readable. Nobody (and that includes Google) likes a headline along the lines of “SEO Best Practices for Getting the Best SEO for your SEO website.”
- Try ‘SEO Best Practices for Online Businesses”.
Let us know how it goes!
Friends, we’re always, always here cheering you on! We want only the best for your business, and we hope this is helpful!
If you have questions about SEO, send us a note! We’re in your corner, babes.
Clapping Dog Media Team