Squarespace and SEO
Squarespace is not an opensource platform, therefore the YOAST plugin isn’t available on Squarespace. However Squarespace does have a lot of native SEO capabilities.
Lauren from Elle and Company has given the SEO capabilities of Squarespace a very positive review. She cites in her blog post that the Sitemaps, Search Engine Description and the Site Title Description were her top 3 favorite ranking tips.
You also can’t miss the huuuuuuge endorsement in the same post from Rand Fishkin, who is the CEO of Moz where he says,
Happy to give my $0.02. Basically, on SquareSpace 6 (the active version out now), I think they’ve done a solid job with SEO features and functionality.
In my research for this article, I came across a forum thread that bears mentioning.
I was reading on the Moz forums where someone was having issues with a Meta Description on Squarespace. A Meta Description is a block of content that summarizes a page’s content. Search engines show this meta description when the searched phrase is contained in the description, so having a well optimized meta description is very important.
The issue this user was having was that the Meta Description she was entering was showing up as “hero content” on a home page image and that there was no way to disconnect the meta description from the hero content, it was a feature of the theme.
Her work around was to add the meta description in the custom code area, however she now has two meta description tags (bad for SEO) and one is left empty (real bad for SEO). There is likely a fix but it would require the designer to customize the theme which she wasn’t able to do herself nor wanted to pay a developer for. The customization/SEO support was also not included in the standard support of Squarespace.
Squarespace has a lot of SEO capabilities, but does have SEO glitches.
Like I said at the start, sites rank well regardless which platform they are on. I prefer WordPress because the Yoast plugin makes it super easy to make sites, posts and pages optimized for SEO.