We rise by lifting others.
The race to the top of a Search Engine Results Page aka SERP is literally the result of 200 factors. In other words, Google considers 200 unique things when determining a sites’ page rank.
Earlier this month when Google released the updated list of ranking factors Brian Dean of Backlinko wrote an excellent post detailing each item in the list. If you would like to get into the nitty gritty, please check out Brian Dean’s post, if you would rather have the Readers Digest version, read on, here are my key take aways.
- Install a good SEO Plugin on your site. I suggest YOAST SEO, it is free and I use it. Keywords, Quality Meta Descriptions and Image ALT Tags are all high ranking factors in Google’s Algorithm. See #2, 5, 11, 12, 19 and 24 of the list.
- Write quality, well formatted content—often! Google is specifically looking for Title Tags throughout the post, bullets, and images. See # 16, 25, 29
- Have Quality Links to and from your site. See # 31, 32, 36, 38.
(note the numbers that I am referencing above are from here)
“the more backlinks you have pointing back to your site, the more popular it will be”
Having outside websites link to your website plays a very large factor in the overall SEO Rank of your site. Links aren’t everything in SEO, but search nerds attribute a large portion of the engines’ algorithms to link-related factors. So it is worth stepping up your link game if you want to spread your influence online, get more sales and ultimately do more good.
How Do You Get Backlinks to your Site?
If it is so important to have other websites linking to your site, how do you get them?
My first and probably hardest tip for getting backlinks for your site is to keep on keeping on.
Keep on producing excellent content on a regular basis.
Keep on writing. Keep on producing. Keep on doing the work.
Keep on being consistent even when you feel like no one is reading.
Keep on keeping on.
According to Hubspot, businesses with a consistent blogging habit get up to 97% more inbound links. Consistency breeds legitimacy. As you continue to work people will begin to recognize you as an expert and will link to your blog posts.
Sometimes the ones who are the most successful are the ones who just didn’t give up. So keep on keeping on.
My next tip for getting backlinks, is a bit well. STRETCHING. Match your content to other websites and ask them to share it. Make a list of other blogs that could be interested in your article. I like to answer the question, “Wouldn’t it be so cool if ______________ wrote about me in her post.” Who is your blank? Make sure that your list of super-lucky content sharers fit into your niche. The goal is to be mutually beneficial–and for their site visitors to easily convert and become a raving fan of yours.
PRO TIP: When making the ask for someone to share your content, be sure to offer the same to them. Read through their site and mention one or two recent articles that will resonate with your audience that you would be willing to write about or offer to write about an upcoming article or book.
Dale Partridge, founder of Sevenly and blogger at the Startup Camp once said something along the lines of, To be successful sometimes all you need is a bit of momentum. Success is dependent upon consistent growth, reach and influence. Asking someone whom you don’t know to share your content, is scary–but it will help you grow, spread your reach and increase your influence. My last tip for growing your site’s SEO and backlinks is to be a part of a tribe of people that you can ask to strategically share your content, like a brain trust or a mastermind group.
Have you listened to Tara Gentile’s interview with Shawn Fink of the Abundant Mama? Shawn is a wildly successful blogger if you haven’t heard of her already. Tara asked her how she promotes her books so effectively, Tara said that when Shawn has a new book it seems like everyone is talking about it, in a very organic non-spammy way. How? Shawn’s response was worth noting. Shawn said that she has a very purposed, strategic marketing plan–she asks her network of closest online friends to write about her. Her friends share her posts and links to the content.
Sometimes we all need a bit of momentum, if we support each other together we will all rise– to the top of the SERP.
Pro Tip: When you ask friends to share content, it is SUPER HELPFUL to write the post for them and to create the graphics they will need for the post and for all social media. Make it as easy as possible to share your content. They will surely appreciate it and be glad to help. Again, you will also be glad to do it for them too.
Be generous. In my experience every time I have been generous with my time or my skills, it has come back 10 fold.
For SEO Purposes it is important that other sites write and link to your site this is different than Sharing A Post. Social Sharing is fantastic for spreading influence and growing your list of raving fans, but for page ranking purposes backlinks are gold
- Write quality, consistent content.
- Ask Influencers to share your content–do the same for them!
- Have a tribe of online friends that you can lean on to share content–and do the same for them.
If you have the attitude of community over competition and support each other with backlinks then you will grow your online influence and support your tribe at the same time. Isn’t that how it should be after all?