People process visuals 60,000 times faster than text. The most successful businesses today are strategically incorporating visuals into their marketing plans to promote their products and services. If you are using Instagram, the only way to get found by people other than your friends is to use #.
Instagram is all about sharing photos/posts. AND getting people to see your photos. The most effective way to attract new people to your photos is the strategic use of #. Simply adding hashtags on your photos drastically increases the reach of your posts, it will boost engagement, and it will allow you to reach new audiences. Win. Win. Win.
Instagram will allow you to use 30 hashtags per post. 30 is way too many. I mean really who would ever want to read that many? no one. I think that the sweet spot is somewhere between 3-6 brand relevant hashtags per posting. [Tweet “the sweet spot is somewhere between 3-6 BRAND RELEVANT hashtags per posting.”]
What are Brand Relevant Hashtags?
- One hashtag should be your brand name like #nike, you should add this hashtag every time you post something
- 1-2 should be taglines or brands your company owns, #justdoit
- and 2-5 should be community focused hashtags like #running #fitness #nikegolf
(according to Piqora)
Another handy tip that I picked up from Sue Zimmerman is to keep your go to # in a notepad note (on your phone) so that when you are posting to Insta you can simply copy and paste all of your go to hashtags at once and not worry about auto correct or mistyping.
- DON’T use trending hashtags just because they are currently trending so that your post will show up on the searches. If you are posting a picture of a piece of handmade jewelry and put #jimmyfallon in the comments, that is irrelevant and silly
- DO post hashtags that are relevant to the specific posting and ALWAYS use your brand
- DON’T make up a sentence and put a hashtag in front of it #funattimesbutjusthardtoread
- DO be consistent.
# In Action.
Have you heard of Jessi Connolly from Naptime Diaries? She does a masterful job of posting to Instagram. She shares images of new projects and clearly spends time crafting her photos, captions and hashtags to convey her message. She does so in a way that doesn’t feel sales-driven.
For managing Instagram, I really like Hootsuite. I use it to schedule my Instagram posts, it provides solid analytics and is easy to use. I like to schedule a least 2-3 days worth of my posts in advance. I will write more on that next time.
I would be remiss if I didn’t post this video. I mean.[/vc_column_text][vc_separator type=”invisible” size=”big” icon=”star”][vc_video ratio=”16-9″ link=”http://youtu.be/57dzaMaouXA”][vc_separator type=”invisible” size=”big” icon=”star”][vc_row_inner][vc_column_inner width=”1/2″][vc_iconbox type=”icon_top” icon=”camera ” title=”Social Marketing Strategy” link_url=”mailto:firstname.lastname@example.org” link_text=”Email Meg”]Do you need some help with social media marketing? Let me help. Contact Meg at Clapping Dog Media today. [/vc_iconbox][/vc_column_inner][vc_column_inner width=”1/2″][vc_iconbox type=”icon_top” icon=”comments” title=”What Everyone is Talking About!” link_text=”Learn More”] I’m so grateful for you. You’ve made this a no-stress event and created something better than I could have ever imagined!
Lauren H of Furever K9[/vc_iconbox][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]