Logo Design 101: The Design Process

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[vc_row][vc_column width=”1/1″][vc_column_text]I am personally fascinated by the creative process. I am very interested to know how other designers/musicians/painters/writers/artists think and create and build and draw. How do they get from idea to creation? In this post, I am going to give you a sneak peek into my creative process.

Last week, we here at Clapping Dog Media, finished up a logo design project for a company called Aviation Strategies.

I am going to post the evolution of the project– from initial concepts to the final approved design, the goal is to simply show you how I work.

Aviation Strategies is a small consulting firm who works with small to mid sized airports. They needed a logo.

After the initial meeting, the client emailed a hand drawing that he doodled with pen and paper as a starting point…it was a profile of a plane with a swoosh. He liked the plane/swoosh concept but he also wanted to see what I could come up with. So. basically he told me to be creative. 

It is worth noting, that there isn’t a tagline for the company either, which is OK, but sometimes I pull inspiration from the wording in the tagline.[/vc_column_text][vc_separator type=”short” size=”small” icon=”paint-brush”][vc_column_text]Here are the first three logos that I sent to the client. For the first batch, my goal is to give the client what they are expecting (plane with swoosh). But also I want give them some very different concepts. My favorite of this bunch is the paper airplane. I like it because the concept of airplane is there, but it isn’t so obvious, it is fun and playful. I like the cool colors and how the font and the paper airplane work together.  The third option, is a design lay up. The circle and fonts work well together, my idea was to use a family of different colors for the brand.

Which is your favorite and why? If you were the client what option would you have chosen?[/vc_column_text][/vc_column][/vc_row]

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[vc_row][vc_column width=”1/1″][vc_column_text](I was a bit nervous. I always am when I send out work to clients. Are they going to love it. Hate it. What? I check my email nervously eagerly awaiting their response. It doesn’t matter how many years of experience I have, I am always nervous.)

The client didn’t love the paper airplane. He wanted a combination of the plane with the swoosh and the circle option. His biggest criticism was the actual plane, he wanted to see a smaller air craft. Here are the revisions that I sent over.[/vc_column_text][vc_separator type=”invisible” size=”small” icon=”paint-brush”][/vc_column][/vc_row]

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[vc_row][vc_column width=”1/1″][vc_column_text]We were really close at this point. The client was excited.

From here we refined details. Removed the circle. Tweaked the swoosh. Until we came up with the final logo….[/vc_column_text][/vc_column][/vc_row]

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[vc_row][vc_column width=”1/1″][vc_column_text]What do you think? If you were the client, which option would you have chosen?

If you are a creative, what does your process look like?

In this specific project, it is funny how the final design is so similar to what the clients original doodle looked like. The other concepts that I presented to him just confirmed what he really wanted for the logo.[/vc_column_text][vc_separator type=”invisible” size=”small” icon=”paint-brush”][/vc_column][/vc_row]

[vc_row][vc_column width=”1/2″][vc_iconbox type=”icon_top” icon=”bullseye” title=”Are You Ready?” link_url=”http://rabid-curtain.flywheelsites.com/sign-up/” link_text=”Sign up”]Are you ready to get started? Do you want a logo to launch your idea or business?[/vc_iconbox][/vc_column][vc_column width=”1/2″][vc_iconbox type=”icon_top” icon=”comments” title=”What did the client say?” link_text=”Learn More”]”you are awesome!”[/vc_iconbox][/vc_column][/vc_row]
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2016-10-13T00:31:12+00:00 Uncategorized|0 Comments

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