Google Analytics gives you lots of data about your websites’ audience and content, which will help you create more strategic content to advance your website and brand.

A quick look at the dashboard in Google Analytics you will see quick stats on things like Page Views how many pages of your site were viewed during a time period.  And Users how many people visited your site during a given time period.

Another important stat is Bounce Rate the percentage of people who leave your site after viewing only one page, basically they leave before moving on.You can see your Bounce Rate by quickly looking at your Dashboard or going to Audience > Overview.

According to Kissmetrics the average bounce rate for all sites is about 40%, but it is different for different industries. Blogs average 70-80% bounce rates.

Is a high bounce rate bad?

No.  It all goes back to the goal of your site. Maybe the bounce rate is high because users landed on your Sales Page made a purchase and rolled. Maybe your bounce rate is high because you are a designer and the user scrolled through your portfolio and clicked to schedule a call with you. Who knows. But it should always come back to the strategy and goal of your site. 

Tips for Reducing Bounce Rate

In my opinion, reducing the bounce rate on your site should never be a primary goal. It is a super fine secondary, supportive goal that is a part of a bigger strategy like increasing sign ups to a class,  getting more subscribers, or selling more fantastic products. Doing more of what you do better should be the goal.

So, how do you make readers read more pages on your site. As a designer, I have a lot of effective tricks up my creative sleeve. 

  1. Make your content easy to read. This means, lots of images, bold text, lists. Make your content skimmable. Make it readable on all devices (do you know which devices your audience is reading your site? I can help you find out!)
  2. Make it easy for your readers.  Don’t make it hard for your users to find things. Make it pretty and make it easy. We are the generation of the shortest attention span ev…. if your reader has to spend 10 seconds too long finding something. They have bounced.

Check out this example from  Elle & Company  the Search by Category is big, beautiful and very easy. Readers are more likely to read additional stories and lower the bounce rate if it is easy to find good articles.

 Help Your Readers Out–Give Them Links to Great Articles! Again, make it easy for your readers if they are reading an article about Paleo Diets, have a list of all the articles you have written about Paleo Diets in the side bar or at the end of the article. Another trick is to have a list of Popular Posts orReaders Favorites –it is like cyber peer pressure–most themes will populate these automatically or if you want to build these yourself for affiliate reasons you can.

Check out this example by my friend Melyssa at The Nectar Collective.I hope this post breaks down Bounce Rate a bit more and remember if you need help understanding your bounce rate. That is what I do. Hit me up. I create easy to understand, detailed reports based on your google analytics so that you can turn your blog into a business.