Alrighty friends, let’s learn about links.
I will break down the most important linking factors so that your site can be found and you can be known.
In this post, I’m going to cover
- Different Types of Links
- How Links Affect SEO
- Link Building Strategies
Different Types of Links
What are Backlinks?
Backlink is one of the most used words in the land of SEO. Backlinks are simply links to another website. So, this link to Wikipedia, is a backlink. Bottom line, you want as many other sites linking to your site as possible.
A website with a lot of quality backlinks tends to rank higher with all of the major search engines. Remember, Google especially, is moving towards a semantic based search (because we talk to our devices all the time–hey Siri!) so Google has to read the pages, not simply look at the keywords–gone are the days of keyword stuffing! So if Google sees that a certain page has a lot of other quality pages linking to it, Google says wow, this content is good a lot of people like it.
What are Internal Links
Internal links are links within the same website. When a site has a lot of internal links it builds authority as a subject matter expert. If your site has a lot of internal links than it has a lot of content that it can link to.
A note about Anchor Text, anchor text or sometimes called anchor links is the text that is used to hyperlink. In the past, it was common practice for the anchor text to be “here”. For example, check out my awesome widget “here”. But now, the anchor text should be a keyword that you want to rank for. So the anchor text should be, Check out my awesome widget.
How Links Affect SEO
One of Google’s founders, Larry Page, invented this idea of “page rank”, Google Defines it as a quality metric to determine a page’s importance, reliability and authority on the web. Google uses PR to measure the quality of a page based in part on the number of links pointing to it.
Measuring the quality and number links is effective because it was based upon the idea that a link could be seen as a vote of confidence about a page, i.e., it wouldn’t get links if it didn’t deserve to. The idea is that when one site links to another website, they are effectively saying it is a good resource. Otherwise, they wouldn’t link to it, much in the same way that you wouldn’t send a friend to a bad restaurant.