We have created a custom dashboard that measures Google Analytics in REAL time. In this one dashboard we have captured the data that matters the most to Google.
What to pay attention to:
Sessions: These are the number of visitors that are coming to the site, it is important these increase overtime.
Avg. Session Duration: The internet average is 12 seconds, a good benchmark is 1-3 minutes
Pages/Session: The internet average is 1, a good benchmark is 2+
Bounce Rate: Google will give a site positive signals if the bounce rate is less than 70%
Each month it is important to measure the performance of the site. I am specifically looking to see if organic traffic is growing, what pages are most popular (so that we can create more like them!), and how your audience finds your site.