by Meg Clarke | Sep 22, 2022 | For Site Owners, Google Analytics
One of the Metrics that Matter most is New Sessions. New Sessions are an estimate of the percentage of First Time Visits. Google Analytics defines a new visit as anyone who has never been on the site before (according to their tracking snippet). The tracking snippet...
by Meg Clarke | May 27, 2022 | Business Strategy, For Site Owners, Start Here
Social Media. Recently those two words have made even the most optimistic marketer cringe. In some ways, it feels like the golden age of social media and online business has lost its luster. What used to work no longer does, Facebook ads, anyone? Now with so many...
by Meg Clarke | Apr 1, 2022 | Google Analytics, News
I don’t know if you have heard, but there is BIG news in the Google Analytics world. Google has just announced that on July 1, 2023 Google is going to stop processing data on Universal Analytics (UA) and only track data using Google Analytics 4 or GA4. This is a...
by Meg Clarke | Mar 25, 2022 | Business Strategy, For Copywriters, For Site Owners
Content clusters aka Pillar Content is the (easiest) and most effective way to build a content strategy. Content Clusters are an SEO strategy designed to optimize a website’s structure and internal linking by organizing content around your pillar ideas. This...
by Meg Clarke | Mar 16, 2022 | Start Here
SEO 101 This video covers the foundations of SEO. This 30min video is for everyone — those who are new to search and those who have been running a business for a long time. This class on SEO will provide a solid foundation and general understanding for SEO. ...
