At the beginning of May, Google released a significant Core Update to its Algorithm. Since the update was announced I have been monitoring traffic and reading the updates from many high quality resources around the web. As your SEO Bff, my goal is to consume all of the information about the changes, understand it, and…
What is a Website Title (site title) and Why it is the Most Important
Site Titles + Page Titles are arguably the very most important element on any page. The primary function of Site Titles and Page Titles is to tell users and search engines what they can expect from the web page. Remember there are over 6 Billion Google Searches a day and over 6 Million blog posts…
The Fast + Free Way to Check the Google-ability of your site
You know that feeling you get when something you own stops working as well as it used to, whether it is the washer or your vacuum or the hot water heater. It’s that thing that used to be super dependable but now it’s performance is just meh 😕. You know something is wrong but you…
Learn How To Set Up Yoast Plugin Like An SEO Pro – SEO Made Simple, together
Yoast is the #1 Leading WordPress SEO Plugin. Having YOAST installed on your WordPress site, easily enables you to optimize each page for a target keyword or phrase. It also, automatically checks to see if you are using the keywords often enough and in the correct spots. So, YES, Yoast is great for getting found…
SEO Made Simple, together
Fun Fact about me – I love food. I love to cook it, to shop for it, to plan meals, to read cook books and most importantly I love to host friends for dinner. Cooking with friends at home is my favorite. Since we are under a strict stay at home order due to Covid…
LOCAL SEO: 2 Effective Things You Can Do While Quarantined, To Be Found
We are in the beginning of what promises to be a very turbulent spring for small business owners. Instead of having March Madness and St. Patty Day parades, we are at home…with our kids… scouring the internet for toilet paper. via GIPHY For the next few weeks, we will be working from home, not going…
January 2020 Core Update – What you need to know
Jump to the latest news here Breaking News. Google confirmed that a broad core algorithm update called, “January 2020 Core Update” is rolling out today, January 13, 2020. It will likely take a few days to fully roll out, so I will be posting updates here throughout the week. via GIPHY What we know about…
Stop Trying to Figure Out the Instagram Algorithm
via GIPHY It isn’t your imagination. You do have to work much harder to get the same likes and follows on Insta as you did 6 months ago. Instagram has made several significant updates to their algorithm in 2019, the update in October was a doozy. The Ever Changing Insta Algorithm. Oh. Insta. You mysterious beast, why…
What is a VIP SEO Sesh?
The SEO VIP Sesh is a deep dive into your site, through an SEO lens. The big idea is to understand your site the way Google does. The SEO VIP SESH is a deep audit of your site and (most exciting) we implement the technical optimizations needed. What is included: Keyword Analysis: This is what…
What is an SEO Audit and How Can You Perform One for Free
Organic search results get far more clicks than paid results. If your website doesn’t show up in the top results for your most important keywords, you’re losing business. Getting to the top of the search results takes a solid search engine optimization (SEO) strategy. If you haven’t paid much attention to your SEO, you need to audit…
Website Architecture and SEO
Read on to learn why you must Marie-Kondo your site to be found. Consider this challenge. You are in a big hurry. You need to get dressed. You enter this closet to find the outfit you want to wear—a red cashmere sweater, black jeans, and your favorite pair of suede wedges. Well. Yikes. This is…
What is your Dwell Time? Here are our Top 8 Ways to Increase Dwell Time
SEO is all about being found. SEO is simply a series of tips that help google quickly figure out what your site is all about and if the quality of the site is good enough to rank well. So, what is dwell time? Dwell time is the amount of time a user spent on the…
What is E A T {and what it means for SEO}
Did someone say E-A-T? Yes, I wanna eat. Always. I’ll take the tacos with extra guac. Thanks. Jk. When google says EAT, they are not talking about food. E – A – T stands for Expertise, Authority and Trust and is a huge ranking factor for Google. In other words, Google will rank your site…
The Ultimate Guide for Squarespace SEO (updated 2019)
Back in 2016, I wrote an article all about SEO + Squarespace since then a lot has changed, we will get into all of the new deets here. Squarespace is one of the leading website building platforms available. According to Built With, there are nearly 2 million websites that are currently built on Squarespace. That…
Women Supporting Women: Empowering women to tell their story, better.
Creating Content that Connects I was sitting at the airport last December waiting to jump on a flight home. My fam and I had just wrapped up a phenomenal week in sunny Marco Island and I was cautiously flipping through my email. I didn’t really want to read it, but I wanted to know what…
Women Supporting Women: A look behind the scenes at some of our most favorite businesses.
I believe in community. I believe in supporting and encouraging others. I believe that we are all in this together. I believe in the power of togetherness. I intentionally support other creative women with my business, my influence and encouragement. In this series, I want to highlight a few women that do amazing work because…
3 Super Simple Ways to Determine the SEO Health of your site
Before I jump on a call with a potential new client, I like to do a quick website check to figure out the overall SEO Health of the website. It’s nice to have some intel on how much work the site will require before I get on the phone with the client. This is the…
SEO and Content Marketing: How They Work Together {part 1}
A few years ago, SEO and Content Marketing were two completely separate things. First, you would write a blog post, then optimize it for Google. Blog planning/writing and SEO optimization were two distinct activities that were thought about separately with very little overlap. If you would rather watch then read, here you go. But today,…
Metrics that Matter: How To Get the Most Out of Google Analytics
Okay. Friends. This post is all about Google Analytics. Now before you bounce. Hang with me. I know that data can be intimidating. But I promise you that by the end of this post, you view Google Analytics in a new light, you will see Google Analytics as your new business best friend. The data…
SEO Guide for 2019 – The 3 Must-Dos to Get Ready for 2019
We are just weeks away from 2019, are you ready? Total Transparency. I am not. The list of things undone at home is ever growing. Here are just some of things that are on my list before the end of the year. Christmas Decorating. Our house is somewhat jolly, but not really. The bins of lights…
SEO is Not a Dirty Word
I am on a mission to end the negative, scammy, slimy connotations associated with SEO. Over the last several months, I have traveled a lot, been on several podcasts, and in general talked with a lot of new people. Nearly everyone that I met, had a terrible story about working with an SEO. YUCK. (SEO…
OnPage SEO Ranking Factors {a complete guide for 2019}
OnPage, or sometimes called OnSite optimizations, are hugely important for getting found by Google. (Go ahead and save this page, we will keep updating it!) There is a massive amount of SEO power that is in your control, the secret is in harnessing those elements so that you can drive organic traffic to your site….
{Updated} The What, Why, How of Keyword Research for your Creative Business
{this was originally published in June of 2016 we have updated it with new awesome stuff.} According to Internet Live Stats, there are over 3.7 million blog posts published today. And there will be another 3.7 million published tomorrow. And the day after that. I believe we are all special unicorns each with a unique-ish voice…
Semantic Search in 2018: What You Need to Know
Semantic Search is getting more and more important in 2018. And that means that as content creators and business owners, we need to pay attention to all the ways that Google continues to improve search. I want to clarify something right from the beginning: these evolutions aren’t scary, especially once you know Google’s goal and…
