via GIPHY It isn’t your imagination. You do have to work much harder to get the same likes and follows on Insta as you did 6 months ago. Instagram has made several significant updates to their algorithm in 2019, the update in October was a doozy. The Ever Changing Insta Algorithm. Oh. Insta. You mysterious beast, why…
What is a VIP SEO Sesh?
The SEO VIP Sesh is a deep dive into your site, through an SEO lens. The big idea is to understand your site the way Google does. The SEO VIP SESH is a deep audit of your site and (most exciting) we implement the technical optimizations needed. What is included: Keyword Analysis: This is what…
What is an SEO Audit and How Can You Perform One for Free
Organic search results get far more clicks than paid results. If your website doesn’t show up in the top results for your most important keywords, you’re losing business. Getting to the top of the search results takes a solid search engine optimization (SEO) strategy. If you haven’t paid much attention to your SEO, you need to audit…
Website Architecture and SEO
Read on to learn why you must Marie-Kondo your site to be found. Consider this challenge. You are in a big hurry. You need to get dressed. You enter this closet to find the outfit you want to wear—a red cashmere sweater, black jeans, and your favorite pair of suede wedges. Well. Yikes. This is…
What is your Dwell Time? Here are our Top 8 Ways to Increase Dwell Time
SEO is all about being found. SEO is simply a series of tips that help google quickly figure out what your site is all about and if the quality of the site is good enough to rank well. So, what is dwell time? Dwell time is the amount of time a user spent on the…
What is E A T {and what it means for SEO}
Did someone say E-A-T? Yes, I wanna eat. Always. I’ll take the tacos with extra guac. Thanks. Jk. When google says EAT, they are not talking about food. E – A – T stands for Expertise, Authority and Trust and is a huge ranking factor for Google. In other words, Google will rank your site…
The Ultimate Guide for Squarespace SEO (updated 2019)
Back in 2016, I wrote an article all about SEO + Squarespace since then a lot has changed, we will get into all of the new deets here. Squarespace is one of the leading website building platforms available. According to Built With, there are nearly 2 million websites that are currently built on Squarespace. That…
Women Supporting Women: Empowering women to tell their story, better.
Creating Content that Connects I was sitting at the airport last December waiting to jump on a flight home. My fam and I had just wrapped up a phenomenal week in sunny Marco Island and I was cautiously flipping through my email. I didn’t really want to read it, but I wanted to know what…
Women Supporting Women: A look behind the scenes at some of our most favorite businesses.
I believe in community. I believe in supporting and encouraging others. I believe that we are all in this together. I believe in the power of togetherness. I intentionally support other creative women with my business, my influence and encouragement. In this series, I want to highlight a few women that do amazing work because…
3 Super Simple Ways to Determine the SEO Health of your site
Before I jump on a call with a potential new client, I like to do a quick website check to figure out the overall SEO Health of the website. It’s nice to have some intel on how much work the site will require before I get on the phone with the client. This is the…
SEO and Content Marketing: How They Work Together {part 1}
A few years ago, SEO and Content Marketing were two completely separate things. First, you would write a blog post, then optimize it for Google. Blog planning/writing and SEO optimization were two distinct activities that were thought about separately with very little overlap. If you would rather watch then read, here you go. But today,…
Metrics that Matter: How To Get the Most Out of Google Analytics
Okay. Friends. This post is all about Google Analytics. Now before you bounce. Hang with me. I know that data can be intimidating. But I promise you that by the end of this post, you view Google Analytics in a new light, you will see Google Analytics as your new business best friend. The data…
SEO Guide for 2019 – The 3 Must-Dos to Get Ready for 2019
We are just weeks away from 2019, are you ready? Total Transparency. I am not. The list of things undone at home is ever growing. Here are just some of things that are on my list before the end of the year. Christmas Decorating. Our house is somewhat jolly, but not really. The bins of lights…
SEO is Not a Dirty Word
I am on a mission to end the negative, scammy, slimy connotations associated with SEO. Over the last several months, I have traveled a lot, been on several podcasts, and in general talked with a lot of new people. Nearly everyone that I met, had a terrible story about working with an SEO. YUCK. (SEO…
OnPage SEO Ranking Factors {a complete guide for 2019}
OnPage, or sometimes called OnSite optimizations, are hugely important for getting found by Google. (Go ahead and save this page, we will keep updating it!) There is a massive amount of SEO power that is in your control, the secret is in harnessing those elements so that you can drive organic traffic to your site….
{Updated} The What, Why, How of Keyword Research for your Creative Business
{this was originally published in June of 2016 we have updated it with new awesome stuff.} According to Internet Live Stats, there are over 3.7 million blog posts published today. And there will be another 3.7 million published tomorrow. And the day after that. I believe we are all special unicorns each with a unique-ish voice…
Semantic Search in 2018: What You Need to Know
Semantic Search is getting more and more important in 2018. And that means that as content creators and business owners, we need to pay attention to all the ways that Google continues to improve search. I want to clarify something right from the beginning: these evolutions aren’t scary, especially once you know Google’s goal and…
5 Effective Ways to Master SEO
Friends, welcome to week 5 in our SEO essentials series! So far we’ve talked about what SEO is, why you need it (even if you get a lot of referrals), a history of shady SEO techniques (so you know what not to do), and the essential SEO glossary. We’re all about getting you FOUND so…
The Essential Glossary for SEO
What the heck do all of those jibber-jabber words mean? Learning SEO is like learning a whole new language! You certainly don’t need to be fluent in it–that’s why you have us! But it might be easier for you to understand a few things you read about SEO if you know the key terms and…
See Your Story in the Data with our Favorite new Tool: Google Data Studio
Performance Reporting is our jam here at Clapping Dog Media. We spend hours creating reports that are easy-to-read, look sharp, provide actionable insights and are easily shareable. We are excited to share that Google Data Studio just showed up and dropped the mic. Friends, you know how much we love + depend on Google Analytics….
Bloguettes Case Study: How to Rank for Multiple Keywords
In November 2016 Bloguettes, the boss lady masterminds behind Stock that Rocks, BTV and the insanely popular Online Brand Building classes approached Clapping Dog Media with a specific SEO Challenge: to rank in Google for multiple keywords. Bloguettes Case Study: How to Rank for Multiple Keywords At the time, Bloguettes was already ranking for over 1,000 keywords…
Local Search Basics | Clapping Dog Media
Have you ever googled something like this? “What are the best wedding photographers near me?” Because that is really what you wanted. You wanted the best ______ nearby. Whether it was a photographer or restaurant or even dog groomer. And google gives you something like this. So handy, right? All of the info you need…
Top 6 Reasons Why You Must Invest in SEO This Year
Happy 2017 Friends. January is a fresh start. It is the time to set intentions, clean the clutter, vow to do things better. I love fresh starts. So far–I have invested in part-time employee (YAY for Rachael!) and a bookkeeper. I am also determined to do less with more focus. Before the ink dries on…
Are LeadPages and SumoMe PopUps SEO Friendly? | Clapping Dog Media
If you are a creative entrepreneur, you are smack in the middle of Pre-Launch Season. This means in addition to creating a magical holiday season for your friends + fam you are meticulously planning out launch sequences, funnels, and webinars. Next year promises to be a big one and you have products, services and courses to launch…
