by Meg Clarke | Sep 22, 2022 | For Site Owners, Google Analytics, Traffic
One of the Metrics that Matter most is New Sessions. New Sessions are an estimate of the percentage of First Time Visits. Google Analytics defines a new visit as anyone who has never been on the site before (according to their tracking snippet). The tracking snippet...
by Meg Clarke | Mar 25, 2022 | Business Strategy, Content, For Site Owners
Content clusters aka Pillar Content is the (easiest) and most effective way to build a content strategy. Content Clusters are an SEO strategy designed to optimize a website’s structure and internal linking by organizing content around your pillar ideas. This...
by Meg Clarke | Mar 16, 2022 | Business Strategy, For Site Owners
So, you are ready to hire an SEO. Your business is established. You have a roster of happy clients. You are the subject matter expert in your niche, now is the time to reach more people, now is the time to invest in an SEO. via GIPHY In this post, we are...
by Meg Clarke | Feb 16, 2022 | Business Strategy, Content, For Copywriters, For Site Owners
Creating Quality Content is the most effective strategy to increase organic traffic and conversions. There are billions of Google Searches a day, your perfect client is looking for you, engaging content will get you found. According to Hubspot, websites with blogs...
by Meg Clarke | Feb 16, 2022 | Business Strategy, Content, For Site Owners, SEO Tips
Does Podcasting Help SEO? If we had a dime every time one of our clients asked us this…. well you know how it goes. Yes, the answer is YES. Podcasts are great for helping businesses grow their brand awareness. Remember, creating fresh new content always helps...
by Meg Clarke | Feb 3, 2022 | Business Strategy, For Site Owners
One of the most common questions we get asked about here at Clapping Dog Media is about paid search aka SEM aka PPC. Clients want to know if they have a pot of money, how should they spend it – on organic or paid search? Which one is going to bring the best results? ...
