We know what’s going on behind the scenes of your lovely styled instagram shots: You have a beautiful new site, gorgeous branding, and a collection of hella good content that you write on the regular…but no one other than your mom knows that you exist. Wouldn’t it be nice to change that? To get traffic…
SEO
{Updated} The What, Why, How of Keyword Research for your Creative Business
{this was originally published in June of 2016 we have updated it with new awesome stuff.} According to Internet Live Stats, there are over 3.7 million blog posts published today. And there will be another 3.7 million published tomorrow. And the day after that. I believe we are all special unicorns each with a unique-ish voice…
3 Easy Tips to Massively Increase Blog Traffic Today!
Friends, are you excited for Spring? We are too, and we’re especially eager because it means we’re launching something new soon. While we aren’t ready to share all of the details yet, I can say this new thing is for people who both love to learn and love to gamify their business growth. But it…
Website Updates We Made to Improve Our SEO
Hello friends! Happy Thursday! We’re so excited to show off our newly refreshed site! Finally, the shoemaker’s children have some footwear..errr, we mean, the SEO expert’s website has stronger SEO strategy. We followed our own advice and updated our website with a few simple, but powerful, updates, both on the business side and the SEO…
SEO Spring Cleaning: How-To Tidy Up
Tidy Your Website to Prep for Big SEO Upgrades Friends, our #SummerofSEO is coming up, and we’re here to help you prep your SEO before the fun starts so that your site can be ready to Consider this the juice cleanse before starting a new fitness regime. It’s a way of tidying up your website…
Our 5 month, 5 phase approach to get you from SEO Zero to SEO Hero
(yep… we’re nerds… but we’re cool nerds). Get ready friends, we have something exciting coming! It’s going to jolt your SEO awake from its dreary sleep. Today, I’m pulling back the curtain on the exact steps I do for all of my clients, and showing you everything I do to get results like getting a…
How does content clustering get you found by Google? (we will tell you how)
Hello friends! Today we’re talking about the latest evolution in SEO…content clustering. If you’re just joining us for this Technical SEO series, here’s what we’ve been talking about so far… In week 1 we gave an overview of the 3 most important technical fixes we do for clients. In Week 2 we talked about the…
Semantic Search in 2018: What You Need to Know
Semantic Search is getting more and more important in 2018. And that means that as content creators and business owners, we need to pay attention to all the ways that Google continues to improve search. I want to clarify something right from the beginning: these evolutions aren’t scary, especially once you know Google’s goal and…
Technical: One Keyword, Different Results
Why does one keyword give different search results? Have you ever Googled your ideal keyword, then asked a friend to do the same thing? Have you noticed that you’ve gotten different search results when you do that? What’s up with that?? We get asked this question all the time, so today we’re breaking down how-in-the-H…
The 3 most important technical SEO fixes we do for our clients:
What up, friends! Welcome to our latest series, Technical SEO! This series is going to be a little different from our others. We’re diving deep into the work we do for our clients as SEO experts. Typically we write how-to posts, but this is more of a “what and why” post. We know this might…
How to Write an About Page that Increases Conversions
We have a secret about “About Pages”… They are not about YOU. They are about your AUDIENCE. Mind blowing, right? via GIPHY That’s right…your about page isn’t the place to list all the things you love, like puppies, wine and Netflix (and really, who doesn’t like those things?). It’s the place to let your ideal client…
Is Local SEO important for your online business?
Do you really need to pay attention to Local SEO? So you’ve done a lot of SEO work—you’ve taken our SEO Audit, written (or hired out) lots of great content, have Google Analytics, and use strategies to get lots of backlinks. Way to go! You’re on your way to great SEO. And if you’re an…
Is Your Business SEO Ready?
Is getting great SEO one of your main business goals this year? Well, if you’re brand new to business, then maybe it shouldn’t be. Here’s what I mean: We fully believe that SEO is great for business (naturally), BUT if you don’t know who you are, who your clients are, or have a strong brand,…
SEO Trends in 2018 {What to Expect + What Hasn’t Changed}
What are your goals for 2018? Grow your business revenue? Get more followers? Make more, work less? SEO will help you achieve all of these goals, so making great SEO part of your tactical strategy is key to making those dreams a reality. But, so many people ignore SEO because all they know about it…
30 Minute SEO: Using Tailwind for Pinterest
Hello friends! We’re at the end of our 30 Minute SEO Series—this has been a popular series, and we LOVE hearing how these quick tips have helped you get on your way to great SEO without feeling overwhelmed. That’s our biggest goal here at Clapping Dog Media, so thank you!! We adore every one of…
30 Minute SEO: Site Structure
Hello friends! Welcome to our 2nd to last installment of 30 Minute SEO! We’re getting close to wrapping up this series, and here’s what we’ve talked about so far: How to test your site speed (and how to improve it) How (and why) to update your alt tags How to update your URL Slugs How…
30 Minute SEO: Update your H1s for an Instant SEO Boost
Hello friends! Welcome back to 30 Minute SEO, our series all about getting great SEO through small tweaks you can do in 30 minutes or less. We know that SEO is intimidating and that you just don’t have all day to figure out the nuances of it all. So we’re bringing you these quick tips…
30 Minute SEO: Create an Editorial Calendar
Why having an Editorial Calendar Boosts your SEO Friends, welcome back to our 30 Minute SEO Series! We’re all about giving you quick, actionable SEO strategies that you can start and finish today. So far in this series we’ve covered: Week 1: How to Test Your Site Speed Week 2: How to Update Alt Tags…
30 Minute SEO: Update your URL Slugs
How Updating your URL Slugs gives you great SEO Hello friends! Welcome back to our 30 Minute SEO series! In this blog post series we’re giving you SEO-boosting tips you can take action on today in just 30 minutes or less. We know that SEO feels overwhelming, but our mission here at Clapping Dog Media…
30 Minute SEO: Update your Alt Tags for Great Search Results
The What Alt Tags are what Google sees when they look at an image on your site. Google can’t see what’s in a photo, so you have to explicitly tell them. It’s a good idea to have an alt tag customized to your keywords on every image on your site It may sound like more…
30 Minute Tip: Test Your Site Speed: Tips for WordPress and Squarespace
Hello friends! Welcome to our series for the busy-but-still want-good-SEO types: 30 minute tips! SEO can feel super overwhelming. There are so many possibilities of things you could do, so where do you start? Our 30 minute tips are here to help. Each tip gives you everything you need to get one great-for-SEO task completed…
Rich Snippets: What you need to know
Friends, welcome to a new series, 30 Minute SEO Tips! We get it: SEO can feel super overwhelming. There are so many possibilities of things you could do, so where do you start? That’s where our 30 minute tips come in. These tips give you everything you need to know to get one great-for-SEO task…
The Truth about Duplicate Content
SEO Myth Busting: Duplicate Content We’ve talked a LOT about guest posting over here on the Clapping Dog Media blog (including giving you a cheat sheet for perfect pitching spots, and a template for emailing editors!), so you might wonder if once you guest post you can use the same content for your own blog,…
The ONE Recommendation I make to almost every client (hint: think small)
We’ve talked about speed before a few times, including giving you tips on how to test your site speed, plus a whole post telling you all about why site speed matters and how to improve it. You can read those articles (they’re juicy!), but if you’re looking for the TL;DR (web-speak for “too long; didn’t…
