Did someone say E-A-T? Yes, I wanna eat. Always. I’ll take the tacos with extra guac. Thanks. Jk. When google says EAT, they are not talking about food. E – A – T stands for Expertise, Authority and Trust and is a huge ranking factor for Google. In other words, Google will rank your site…
SEO
The Ultimate Guide for Squarespace SEO (updated 2019)
Back in 2016, I wrote an article all about SEO + Squarespace since then a lot has changed, we will get into all of the new deets here. Squarespace is one of the leading website building platforms available. According to Built With, there are nearly 2 million websites that are currently built on Squarespace. That…
3 Super Simple Ways to Determine the SEO Health of your site
Before I jump on a call with a potential new client, I like to do a quick website check to figure out the overall SEO Health of the website. It’s nice to have some intel on how much work the site will require before I get on the phone with the client. This is the…
SEO and Content Marketing: How They Work Together {part 1}
A few years ago, SEO and Content Marketing were two completely separate things. First, you would write a blog post, then optimize it for Google. Blog planning/writing and SEO optimization were two distinct activities that were thought about separately with very little overlap. If you would rather watch then read, here you go. But today,…
SEO Guide for 2019 – The 3 Must-Dos to Get Ready for 2019
We are just weeks away from 2019, are you ready? Total Transparency. I am not. The list of things undone at home is ever growing. Here are just some of things that are on my list before the end of the year. Christmas Decorating. Our house is somewhat jolly, but not really. The bins of lights…
SEO is Not a Dirty Word
I am on a mission to end the negative, scammy, slimy connotations associated with SEO. Over the last several months, I have traveled a lot, been on several podcasts, and in general talked with a lot of new people. Nearly everyone that I met, had a terrible story about working with an SEO. YUCK. (SEO…
OnPage SEO Ranking Factors {a complete guide for 2019}
OnPage, or sometimes called OnSite optimizations, are hugely important for getting found by Google. (Go ahead and save this page, we will keep updating it!) There is a massive amount of SEO power that is in your control, the secret is in harnessing those elements so that you can drive organic traffic to your site….
SEO + Content: Better Together
Content is your Golden Ticket to Great SEO If you want good SEO, you must have good content. There’s no way around it. Think of writing content for your site like cleaning your house. If you want it to be a place people want to visit, it’s a must do. Content keeps your site fresh,…
Sum-Sum-Summer Time
Friends… It’s here! ???? Finally ???? Go play in the sprinklers, bite into a watermelon slice and let the juice drip down your chin, and cook every meal outside while the kids run in the yard. It’s pretty much the way life was meant to be. And at Clapping Dog Media HQ we’ll be doing…
SEO Performance Mastermind vs Done For You SEO
Friends, are you excited for Spring? We are too, and we’re especially eager because it means we’re launching our newest program, the SEO Mastermind! Oh..what’s the SEO Mastermind you ask? Let us give you the deets. Today we’re sharing more info about who the program is for (you, likely!), and who might choose our SEO…
The “New Puppy” SEO Method
We know what’s going on behind the scenes of your lovely styled instagram shots: You have a beautiful new site, gorgeous branding, and a collection of hella good content that you write on the regular…but no one other than your mom knows that you exist. Wouldn’t it be nice to change that? To get traffic…
{Updated} The What, Why, How of Keyword Research for your Creative Business
{this was originally published in June of 2016 we have updated it with new awesome stuff.} According to Internet Live Stats, there are over 3.7 million blog posts published today. And there will be another 3.7 million published tomorrow. And the day after that. I believe we are all special unicorns each with a unique-ish voice…
3 Easy Tips to Massively Increase Blog Traffic Today!
Friends, are you excited for Spring? We are too, and we’re especially eager because it means we’re launching something new soon. While we aren’t ready to share all of the details yet, I can say this new thing is for people who both love to learn and love to gamify their business growth. But it…
Website Updates We Made to Improve Our SEO
Hello friends! Happy Thursday! We’re so excited to show off our newly refreshed site! Finally, the shoemaker’s children have some footwear..errr, we mean, the SEO expert’s website has stronger SEO strategy. We followed our own advice and updated our website with a few simple, but powerful, updates, both on the business side and the SEO…
SEO Spring Cleaning: How-To Tidy Up
Tidy Your Website to Prep for Big SEO Upgrades Friends, our #SummerofSEO is coming up, and we’re here to help you prep your SEO before the fun starts so that your site can be ready to Consider this the juice cleanse before starting a new fitness regime. It’s a way of tidying up your website…
Our 5 month, 5 phase approach to get you from SEO Zero to SEO Hero
(yep… we’re nerds… but we’re cool nerds). Get ready friends, we have something exciting coming! It’s going to jolt your SEO awake from its dreary sleep. Today, I’m pulling back the curtain on the exact steps I do for all of my clients, and showing you everything I do to get results like getting a…
How does content clustering get you found by Google? (we will tell you how)
Hello friends! Today we’re talking about the latest evolution in SEO…content clustering. If you’re just joining us for this Technical SEO series, here’s what we’ve been talking about so far… In week 1 we gave an overview of the 3 most important technical fixes we do for clients. In Week 2 we talked about the…
Semantic Search in 2018: What You Need to Know
Semantic Search is getting more and more important in 2018. And that means that as content creators and business owners, we need to pay attention to all the ways that Google continues to improve search. I want to clarify something right from the beginning: these evolutions aren’t scary, especially once you know Google’s goal and…
Technical: One Keyword, Different Results
Why does one keyword give different search results? Have you ever Googled your ideal keyword, then asked a friend to do the same thing? Have you noticed that you’ve gotten different search results when you do that? What’s up with that?? We get asked this question all the time, so today we’re breaking down how-in-the-H…
The 3 most important technical SEO fixes we do for our clients:
What up, friends! Welcome to our latest series, Technical SEO! This series is going to be a little different from our others. We’re diving deep into the work we do for our clients as SEO experts. Typically we write how-to posts, but this is more of a “what and why” post. We know this might…
How to Write an About Page that Increases Conversions
We have a secret about “About Pages”… They are not about YOU. They are about your AUDIENCE. Mind blowing, right? via GIPHY That’s right…your about page isn’t the place to list all the things you love, like puppies, wine and Netflix (and really, who doesn’t like those things?). It’s the place to let your ideal client…
Is Local SEO important for your online business?
Do you really need to pay attention to Local SEO? So you’ve done a lot of SEO work—you’ve taken our SEO Audit, written (or hired out) lots of great content, have Google Analytics, and use strategies to get lots of backlinks. Way to go! You’re on your way to great SEO. And if you’re an…
Is Your Business SEO Ready?
Is getting great SEO one of your main business goals this year? Well, if you’re brand new to business, then maybe it shouldn’t be. Here’s what I mean: We fully believe that SEO is great for business (naturally), BUT if you don’t know who you are, who your clients are, or have a strong brand,…
SEO Trends in 2018 {What to Expect + What Hasn’t Changed}
What are your goals for 2018? Grow your business revenue? Get more followers? Make more, work less? SEO will help you achieve all of these goals, so making great SEO part of your tactical strategy is key to making those dreams a reality. But, so many people ignore SEO because all they know about it…
