Friends, I’m so excited to tell you about a client I absolutely adore, both for their great product, and for the way that they do great SEO generating work: meet Primally Pure, skincare company with a focus on clean ingredients.
Of course, I love this company’s products (their cleansing oil has quickly become one of my favorite products in my routine!), but I also admire the way they work to grow their SEO.
A few quick stats about Primally Pure, from an SEO perspective:
Instagram Followers: 77.8
Years in business: 2+
Best Selling Product: Natural Deodorant
This company is doing a lot of things right for their SEO: they have a fast, easy to navigate website, they regularly write helpful content — like seriously don’t miss Building Authentic Community and this one on Nightly Skin and Hair Routines. And they have built great connections with other brands that promote their amazing products.
Their blogs are helpful, longform, and they do it regularly. And what I love about their blog is that they create content their visitors will love, without being self-promoting.
In fact, their most popular blog post has nothing to do directly with their products. It’s about one team member giving up gluten, sugar, and alcohol for a year. This post doesn’t have anything directly to do with the products that they sell, but, it’s a helpful post that the company’s core audience is likely going to be interested in, and it’s such a unique perspective that it’s been shared many times and become very popular. All of this leads to great boosts in SEO for their site, thanks to boosts in traffic, backlinks, and long time on page. And of course, all of this traffic from the right kind of visitor augments their bottom line.
SEO is an interconnected web, and there isn’t one single thing that will boost it. Getting great SEO takes focused energy on creating content that people will genuinely love, and creating opportunities for sharing that content with great photos and easy share buttons.
Put the Customer First, and SEO Will Follow
We’ve said it so many times before: good SEO comes from doing good business. If you’re doing the things that your customers are going to enjoy and benefit from, such has having a website with great UI/UX, a strong social presence, and a blog full of interesting, helpful content, Google and your audience will notice.
SEO is not a thing by itself
SEO is the megaphone that amplifies all of the other great work that you’re doing. When you’re creating great content, SEO will amplify that content (and the more content you write, the bigger your megaphone gets). The better social media you have, the more traffic you’ll have to your site, and that boosts SEO. SEO is an upward spiral of growth that continues to build upon itself. When you’re doing lots of great work, SEO will emphasize all of the positive that your business is already doing well.
In Primally Pure’s case, they’ve gotten great PR, which, among other things, means lots of great backlinks. And backlinks (AKA, any link from another site to your site) is like a vote of confidence from other brands, which, you guessed it, boosts SEO. To name a few, they’ve been featured on The Refined Woman Podcast, The Everygirl, and on Jenna Kutcher’s blog and podcast. We here at Clapping Dog Media certainly can’t take credit for these great PR features (we have referrals though!), but we are so proud of our client for getting features like these, and we certainly know that it’s boosted their SEO, big time. And it all started with a great product, and great content.
Optimize First, then Get Features
Primally Pure was able to take the best advantage of these massive press features because their site was completely optimized and ready for the surges of traffic they would bring. So what do we mean by optimized? This means the technical side of your website, including:
- A well organized site that Google can easily navigate
- Clearly defined alt, meta, title tags, and H1s
- A secure site that is fast
By the time Primally Pure got these PR features, they were able to take off, and take advantage of the traffic. And guess what? Traffic begets traffic. So this client was able to get more relevant traffic from these features because they were ready for them. Traffic for traffic’s sake doesn’t matter; what matters is getting the right kind of traffic (ie, from your ideal audience), and Primally Pure was able to get that, thanks to our thorough preparation and optimization.
What you can learn from Primally Pure’s SEO strategy:
- High quality content leads to trust, traffic, and boosts in SEO and the bottom line
- Put the customer first, and SEO will follow
- Start somewhere, anywhere, with your SEO efforts to begin the upward spiral of growth
- Consider thorough optimization before reaching out for major PR features
We’re cheering you on, friends! What are you doing this month to boost your SEO? Remember, every little bit counts, so pick one thing, and do it well.
Meg, and the Clapping Dog Media Team