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Findability Reports

A Findability Report or SEO Audit is the process of evaluating the search engine friendliness of a site from multiple perspectives including technical how the site is built and from a content perspective how the site uses keyword phrases, titles, content and etc.

Clapping Dog Media completes a thorough audit of your site each quarter.

A thorough audit identifies how well a site is optimized. Search Engine Land Defines “Optimization” as the process of getting traffic from the free, organic, editorial or natural search results on search engines. So, in other words, if your content is more findable, you don’t have to spend as much money on AdWords campaigns to get the same traffic. Claps for free traffic!

The Findability Reports from Clapping Dog Media go through 4 steps:

The Baseline Report

This step digs deep into your site to ensure that it is findable by the search engines. I go through a 20+ checklist that covers everything from onsite optimization, to technical details, to domain issues, to site security. All of these are very much related to SEO and greatly impact your overall findability.

Recommendations

I provide a prioritized plan with exactly what to do and when to get your site found! These recommendations include items that I will do and things that you will need to do.

Fix + Be Known

In step 3, we get down to business. In this phase, we do the work. Now that the site is optimized to be found, we make it found for what we want to be known for. So, I curate a list of keywords that define who you are and where you are going and we optimize your entire site, xml site map creation, google analytics dashboard, local business citations and more. 

Maintenance + Report

Each quarter I conduct similar performance reports and continue to optimize and tweak the site. In addition to on-page optimization, each quarter I will focus on new SEO techniques to increase the organic traffic to your site. These techniques vary based on your needs but could include,  SEO Local, updating the schemas on your site, and optimizing various plugins.

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MegClarke Hi Friends! I'm Meg. I am an SEO strategist. I teach creative businesses to grow their organic traffic and rankings so that they can make a greater impact and reach more people.

???? Instant Audit

Get this 8-part custom website report at the click of a button. Includes recommendations to help you start optimizing right now!

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  • Wanna learn more. DM me and I’ll help you tweak your strategy to capitalize on these google insights.
  • She came to me and said— my site is literally not showing up when I google my name. And she was right. Google wasn’t finding her, at all. I jumped in and did a thorough technical audit and fix and now -just 2 weeks later—she is showing up in searches. Don’t wait until January, book a VIP sesh and get found now.
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  • Just received this gem from a SEO VIP client. If you don’t think SEO is fun... sign up for a VIP sesh, have fun and get more clients. Win-win

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