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We have created a custom dashboard that measures Google Analytics in REAL time. In this one dashboard we have captured the data that matters the most to Google.
What to pay attention to:
Sessions: These are the number of visitors that are coming to the site, it is important these increase overtime.
Avg. Session Duration: The internet average is 12 seconds, a good benchmark is 1-3 minutes
Pages/Session: The internet average is 1, a good benchmark is 2+
Bounce Rate: Google will give a site positive signals if the bounce rate is less than 70%
Each month it is important to measure the performance of the site. I am specifically looking to see if organic traffic is growing, what pages are most popular (so that we can create more like them!), and how your audience finds your site.
One of the most effective way to increase keyword rankings is to write SEO Titles.
Learn exactly how to write good titles + see lots of examples in this post.