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Knowledge Base: For Copywriters

The Best Content Strategy: Content Clusters

Content clusters aka Pillar Content is the (easiest) and most effective way to build a content strategy. Content Clusters are an SEO strategy designed to optimize a website's structure and internal linking by organizing content around your pillar ideas. This content...

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What to Write About This Holiday Season

The Holiday Season is here and it is a fantastic time to create content that will drive traffic to your site and help you connect to your audience. After monitoring sites from many different industries over several years, we have discovered that there are a few types...

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5 Steps to Conducting a Content Audit

Let's be real. The word AUDIT has a negative feel to it. And just like the negative vibes of SEO, we here at Clapping Dog Media are here to change the story. Content Audits are key to understanding your audience and increasing the organic traffic to your site. What is...

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Why is Website Architecture Important for SEO

Picture this, you are in a hurry to get dressed and out of the house immediately.

You run into the closet, which is a mess, and frantically look for your favorite red cashmere sweater, black jeans, and new pair of suede wedges.

But they are very hard to find. This is essentially what Google does.

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