SEO For Site Owners
Maximizing Content Creation: Is ChatGPT the Right Tool for Your Business?
Regularly producing valuable, high quality content is the most important aspect of a successful SEO strategy. Quality content increases engagement and is reaches new people. There are so many benefits to having a data-driven strategic content plan but there is a...
Traffic: A Complete Guide to New Users
One of the Metrics that Matter most is New Sessions. New Sessions are an estimate of the percentage of First Time Visits. Google Analytics defines a new visit as anyone who has never been on the site before (according to their tracking snippet). The tracking snippet...
The Best Content Strategy: Content Clusters
Content clusters aka Pillar Content is the (easiest) and most effective way to build a content strategy. Content Clusters are an SEO strategy designed to optimize a website's structure and internal linking by organizing content around your pillar ideas. This content...
How to Choose the Right SEO Agency
So, you are ready to hire an SEO. Your business is established. You have a roster of happy clients. You are the subject matter expert in your niche, now is the time to reach more people, now is the time to invest in an SEO. In this post, we are going to walk...
Different Types of Blog Posts and How to Use Them Effectively
Creating Quality Content is the most effective strategy to increase organic traffic and conversions. There are billions of Google Searches a day, your perfect client is looking for you, engaging content will get you found. According to Hubspot, websites with blogs...
How to Create SEO Friendly Podcast Show Notes
Does Podcasting Help SEO? If we had a dime every time one of our clients asked us this.... well you know how it goes. Yes, the answer is YES. Podcasts are great for helping businesses grow their brand awareness. Remember, creating fresh new content always helps SEO....
SEO vs SEM
One of the most common questions we get asked about here at Clapping Dog Media is about paid search aka SEM aka PPC. Clients want to know if they have a pot of money, how should they spend it – on organic or paid search? Which one is going to bring the best results? ...
Understanding SEO Reporting
When I tell people that I work in SEO + Analytics, I get a lot of side eyes and blank stares. After the initial moment of silence, most people launch directly into questions about Google Analytics. Like, Why is it so d#%$@ confusing?
What is a Page Title (seo title) and Why it is the Most Important
Site Titles + Page Titles are arguably the very most important element on any page. The primary function of Site Titles and Page Titles is to tell users and search engines what they can expect from the web page.