SEO For Site Owners

Traffic: A Complete Guide to New Users

One of the Metrics that Matter most is New Sessions.  New Sessions are an estimate of the percentage of First Time Visits. Google Analytics defines a new visit as anyone who has never been on the site before (according to their tracking snippet). The tracking snippet...

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Social Media and SEO – Which Platform is Best for SEO

Social Media. Recently those two words have made even the most optimistic marketer cringe. In some ways, it feels like the golden age of social media and online business has lost its luster. What used to work no longer does, Facebook ads, anyone? Now with so many...

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The Best Content Strategy: Content Clusters

Content clusters aka Pillar Content is the (easiest) and most effective way to build a content strategy. Content Clusters are an SEO strategy designed to optimize a website's structure and internal linking by organizing content around your pillar ideas. This content...

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How to Choose the Right SEO Agency

So, you  are ready to hire an SEO. Your business is established.  You have a roster of happy clients. You are the subject matter expert in your niche, now is the time to reach more people, now is the time to invest in an SEO.  In this post, we are going to walk...

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What is Search?

What is search? How does it work?  In this video, Meg tells you how Google works and how you can take advantage of that. Search engines are the gatekeepers of the internet. Google is the first place people go when they want to find something online. Whether it is “How...

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How to Optimize a Blog Post

In this video, Meg walks you through Step by Step how to properly optimize a blog post. Quick Checklist for Optimizing a Blog Post Write easy-to-understand post title Break up content with headlines Include visuals Add external links Add Internal links Write a meta...

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How to Create SEO Friendly Podcast Show Notes

Does Podcasting Help SEO? If we had a dime every time one of our clients asked us this.... well you know how it goes.  Yes, the answer is YES. Podcasts are great for helping businesses grow their brand awareness.  Remember, creating fresh new content always helps SEO....

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SEO vs SEM

One of the most common questions we get asked about here at Clapping Dog Media is about paid search aka SEM aka PPC. Clients want to know if they have a pot of money, how should they spend it – on organic or paid search?  Which one is going to bring the best results? ...

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5 Steps to Conducting a Content Audit

Let's be real. The word AUDIT has a negative feel to it. And just like the negative vibes of SEO, we here at Clapping Dog Media are here to change the story. Content Audits are key to understanding your audience and increasing the organic traffic to your site. What is...

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