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Knowledge Base: Start Here

The Best Content Strategy: Content Clusters

Content clusters aka Pillar Content is the (easiest) and most effective way to build a content strategy. Content Clusters are an SEO strategy designed to optimize a website's structure and internal linking by organizing content around your pillar ideas. This content...

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SEO 101 – Start Here

SEO 101 This video covers the foundations of SEO. This 30min video is for everyone -- those who are new to search and those who have been running a business for a long time. This class on SEO will provide a solid foundation and general understanding for SEO.  What is...

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What is Search?

What is search? How does it work?  In this video, Meg tells you how Google works and how you can take advantage of that. Search engines are the gatekeepers of the internet. Google is the first place people go when they want to find something online. Whether it is “How...

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How to Optimize a Blog Post

In this video, Meg walks you through Step by Step how to properly optimize a blog post. Quick Checklist for Optimizing a Blog Post Write easy-to-understand post title Break up content with headlines Include visuals Add external links Add Internal links Write a meta...

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