Local SEO improves search visibility for small businesses that serves their local community face to face. These businesses can have an actual store front like a dress boutique or cafe or it can be a service like an electrician or a landscaper.
Local SEO is different than regular SEO
The difference is in the local intent. Let me help explain, consider the differences in these two searches:
“How to brew the best cup of coffee” vs “Best cup of coffee near me”
The results on the Search Engine Results Page (SERP) for the first inquiry would be from anywhere in the world, there are a LOT of opinions about how to brew a good cup of joe, but for the second search, Google will detect the user is looking for a local business and will only provide search results that are local.
How to rank at the top of local searches?
For a local business, to rank at the top of the SERP there are a few things that you need to know.
On-Page Strategies for Local Search
How to measure results