Writing blog posts is exhausting.
There is so many little things that you need to think about. Images, relatable stories, coming up with an enticing title, creating pinnable images and so many more little details. I am a bit jealous of all of the creative entrepreneurs who can knock out a post that is 1500+ words week after week after week that is equally beautiful and informative and helpful. In this post, I am not going to write about how to do that. But I am going to give you the tips you need to get your post noticed by Google.
SEO gurus call it On-Page SEO or Optimizing blogs for page rank.
Don’t worry I am not adding to your list, this is stuff that you are already doing–writing page titles, uploading images, writing good content– it is just that there is a right way to do it so that Google pays attention to you. And that is what this checklist is all about. Working smarter, not harder that is the core of on-page SEO.
Add Keywords to your Page Title + Put them in the beginning of the title.
Notice in this example that I searched for Butternut Squash Recipes and in the search results the words Butternut Squash Recipe appeared in the beginning of the page title. Google pays a lot of attention to this.
Create SEO Friendly URLs
Google looks at the URL for a page to figure out what it is all about. If it is super long with lots of characters, Google gets confused and will place a more clear website ahead of yours.
If you have the date and or the category displayed in the domain name, I would strongly consider that you simplify it for future posts. Research shows that short, keyword-rich URLs rank better.
Link to lots of other resources
Google wants to see that you reference other sites on the web. A general rule is that you should reference a page on your own site at least once per post and one outside website.
Use your keyword in the beginning of your post
Google wants to know what the article is about. If the main keyword appears in the first couple of sentences + the title + the URL google will know exactly what the article is about.
Use your main keyword in the H1 or Heading.
It is okay to use a synonym if it works better for the post.
Make Your Site Fast!
Users don’t stick around if your site is slow. They leave. The average wait time on a desktop is 3 seconds and just 2 seconds on mobile. Make sure your site is fast.
- Test your site speed here
- Delete Unused Plugins
- Delete Unused Images (especially if your webdesigner imported demo content!)
- Optimize images using Photoshop, Lightroom or Compressor.io before importing images into WordPress.