“What gets measured gets managed.” This is the most often quoted statement in business analytics by American Management guru, Peter Drucker.
It is quoted often because it is true. You can’t track progress unless you are tracking the data. The goal is to turn data into information and information into insight.
In this post I am going to focus on Keywords, what I am currently being found for and what specific words I want to be known for.
SEO Baseline Report — a look at keywords
Remember, the goal for Google Search is to find the most relevant sites in relation to what the user searched for.
My goal is to be found for what I do! To reach this goal, I must to figure out what keywords I am currently ranking for. This is my starting point. This is how Google sees Clapping Dog Media.com
To Be Found, Target Good Keywords
If you want to be found by what you want to be known for. You have to know what you want to be known for. Sounds like a no-brainer right, but it is harder than it first appears.
Now that I know that clappingdogmedia.com and Clapping Dog Media are not in alignment when it comes to keywords. If you look at the list above, MOST of those words are in alignment with being the Go-To SEO chick for creative consultants. Some of the top keywords are clients (Juli Benson) and some appear to be random (analytics plus).
I want to change what I am found for.
I want to target keywords that resonate with the purpose of clappingdogmedia.com. So, I sat down and made a list of words that I want to be found for, words that I want to appear in my 10 list. I ran these words through my fancy software (SEM Rush + Long Tail Pro) my starting ranks are in (red). As you can see, clappingdogmedia.com doesn’t even appear within the search results of most of the words I am targeting!
- SEO Tips for creative entrepreneurs (not ranked)
- SEO Techniques for bloggers (not ranked)
- SEO Tips and Tricks (not ranked)
- SEO Keyword Research (current rank #42)
- SEO Help for creative entrepreneurs (not ranked)
- Performance Analytics (not ranked)
- Importance of Keyword Research (not ranked)
- SEO WordPress (not ranked)
- SEO Squarespace (current rank #24)
- Performance tracking (not ranked)
- DIY SEO (not ranked)
- SEO Audits (currently ranked #80)
- What is an SEO Audit (not ranked)
- Get a green light (not ranked)
What Does Keyword Ranking really Mean?
Rank or Keyword Rank or Page Rank are all different ways to say the number position given to a site within the search results. In other words, where a site appears on the SERP (search engine results page).
How am I going to Improve Keyword Rank?
Improving keyword rankings takes time. The main strategy is to use these keywords more frequently within my site. Throughout this challenge, I am going to show you exactly where and how I put the words and how the page rank changes each week!
I am going to put these words:
- within post titles
- headlines, specifically H1 and H2
- image alt tags
- meta descriptions
- and frequently throughout blogpost content.
Okay, so we now have a solid list of words that I want Clapping Dog Media to be known for and the starting ranks of each. This is solid data that we can measure.
Check back next Tuesday and I will list all of the Technical Actions that I am going to take to improve my findability!1