The SEO Challenge.

My passion, my big WHY at Clapping Dog Media is to help clients expand their influence and find their tribe. Until recently, I have focused on making things beautiful, (I buy wine based on the label, don’t you?) But then, I found performance data and the power an optimized site has to drive traffic, grow influence and give you the voice you deserve.

So now I am a data girl, a site optimizer, SEO guru, or whatever you call someone who tracks how google tracks you. This shift into site optimization has given me a new focus and excitement as I have gotten to witness significant client results.

BUT. I have pretty much left my site behind, leaving me feeling like a fraud because I am not being found by the right people for the right reasons.

I feel fraudish because I am NOT being found for what I want to be known for.

So I am launching into an 8 Week Challenge that Will Allow Me to Grow my Influence. In other words, I am going to practice what I preach. I am going do all of the SEO tips and tricks that I encourage my clients to do so that I can be found and known.

I need to realign the SEO optimization for Clapping Dog Media and I am inviting you to watch as over the next 8 weeks as I take of the necessary and mostly free steps to be found online.

How I want to be found.

I want Clapping Dog Media to be known as a company that:

increases page rank in search engines
increases the number of leads landing on your site
grows your influence online
helps busy entrepreneurs work smarter
makes SEO understandable and fun

because having a well developed SEO strategy does all of these things.

Ranking Keywords

When someone searches, I want to be found by my ideal clients for all things SEO and Data Performance and Optimization. I currently am not. I am now found for a hodge podge of keywords that I have blogged about but don’t align with my big why.

GULP.

Seems like a lot, maybe you can relate?

I have a proven plan that I am going to follow and will show all of the details as I go through each phase.

Here is how I am going to meet my goal of increasing page rank and growing my influence online:

Step 1: Baseline Report. I will conduct a thorough Baseline Report of Clapping Dog Media. This will give me the current words that I am being found for today, the rankings of the keywords that I want to be known for, complete backlink report, technical audit, competitive analysis, and referring page report. I will also compile all social media stats.

Step 2: Action Plan. Based on the findings in the Baseline Report, I will create a personalized plan to improve the SEO Optimization of Clapping Dog Media.

Step 3: Do the Work. This is where the work really begins, in this phase I will prioritize a list of must-dos and should-dos and do it!

Step 4: Track and Share Results. Each week I will post a progress report. You can track along with me the growth in page rank, keywords, and influence.

Exciting right? Be sure to follow along as I post 1-2 times a week with stats!