The SEO Challenge.
My passion, my big WHY at Clapping Dog Media is to help clients expand their influence and find their tribe. Until recently, I have focused on making things beautiful, (I buy wine based on the label, don’t you?) But then, I found performance data and the power an optimized site has to drive traffic, grow influence and give you the voice you deserve.
So now I am a data girl, a site optimizer, SEO guru, or whatever you call someone who tracks how google tracks you. This shift into site optimization has given me a new focus and excitement as I have gotten to witness significant client results.
BUT. I have pretty much left my site behind, leaving me feeling like a fraud because I am not being found by the right people for the right reasons.
I feel fraudish because I am NOT being found for what I want to be known for.
So I am launching into an 8 Week Challenge that Will Allow Me to Grow my Influence. In other words, I am going to practice what I preach. I am going do all of the SEO tips and tricks that I encourage my clients to do so that I can be found and known.
I need to realign the SEO optimization for Clapping Dog Media and I am inviting you to watch as over the next 8 weeks as I take of the necessary and mostly free steps to be found online.
How I want to be found.
I want Clapping Dog Media to be known as a company that:
- increases page rank in search engines
- increases the number of leads landing on your site
- grows your influence online
- helps busy entrepreneurs work smarter
- makes SEO understandable and fun
because having a well developed SEO strategy does all of these things.
When someone searches, I want to be found by my ideal clients for all things SEO and Data Performance and Optimization. I currently am not. I am now found for a hodge podge of keywords that I have blogged about but don’t align with my big why.
Seems like a lot, maybe you can relate?
I have a proven plan that I am going to follow and will show all of the details as I go through each phase.
Here is how I am going to meet my goal of increasing page rank and growing my influence online:
Step 1: Baseline Report. I will conduct a thorough Baseline Report of Clapping Dog Media. This will give me the current words that I am being found for today, the rankings of the keywords that I want to be known for, complete backlink report, technical audit, competitive analysis, and referring page report. I will also compile all social media stats.