Core Web Vital Quick Facts:
- Google is pushing a significant algorithm in May 2021.
- The update will focus on Core Web Vitals, which are metrics that measure user experience.
- You can test your site with Google Insights.
- The best fix for your Core Web Vitals is to work with Interstellar Support.
- Monitor your traffic easily with our custom built dashboards.
In May 2021, Google is going to roll out the biggest thing in Search that has happened in a long time.
Core Web Vitals. This will be a new and significant update to the algorithm.
Essentially, Core Web Vitals measure the overall site experience of the user. If the user has a good experience than Google will promote the site higher in the search results. Core Web Vitals are the metrics that Google is using to measure experience.
Google says, “Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value.”
In real words, that means getting to the top of the search results is more than just putting the right words on a page, Google cares about how the user experiences or enjoys the site.
Monitoring how users interact with a site is not new to Google. Before Core Web Vitals Google emphasized engagement, the big engagement metrics are often referred to as the Metrics that Matter.
From Google’s perspective, if a user is engaged with a site they will spend time on the site (time per session) and navigate around to view multiple pages (pages per session). If Google sees high engagement with a site, then they will assume that the site is valuable and a good answer to the search query, they will send more search traffic to that site.
What are the Core Web Vitals.
The Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience. They measure load time and the stability of content as it loads (so you don’t accidentally tap that button when it shifts under your finger).
Google believes that a great page experience will enable users to engage more deeply with the site. In contrast, if a site is slow to load and the layout is shifty then users will leave– no matter how good the content is.
Core Web Vitals are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift.
Largest Contentful Paint (LCP)
LCP is how long it takes a page to load from the point of view of an actual user. It focuses on what really matters when it comes to page speed: being able to see and interact with your page.
First Input Delay (FID)
FID measures: the time it takes for a user to actually interact with your page.
Examples of interactions include:
- Choosing an option from a menu
- Clicking on a link in the site’s navigation
- Entering your email into a field
- Opening up “accordion text” on mobile devices
Google considers FID important because it takes into account how real-life users interact with websites.
And like FCP, they have specific criteria for what constitutes an acceptable FID.
FCP and FID are essentially issues with speed. Google will considers load time to be an important ranking factor, it will promote a faster site higher on the search results page.
Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) is how stable a page is as it loads (aka “visual stability”).
In other words: if elements on your page move around as the page loads, then you’ve got a high CLS.
How to check your Core Web Vitals
If you don’t know how your site vitals are, you can check them out here at Google Search Insights. Simply type in your URL and within seconds you will get a report like this:
How can you fix Core Web Vitals?
Okay, so you tested your site and the scores aren’t awesome. No problem. We have a solution for you.
Even though this will affect your SEO, a web developer is needed to fix the problems not an SEO.
If you are on a WordPress Site, our good friends over at Instellar Support can fix all of the Core Web Vital issues.
They have developed a quick process to get your site running fast by May.
What is next?