It isn’t your imagination. You do have to work much harder to get the same likes and follows on Insta as you did 6 months ago.
Instagram has made several significant updates to their algorithm in 2019, the update in October was a doozy.
The Ever Changing Insta Algorithm.
Oh. Insta. You mysterious beast, why are you so confusing?
For a full recap of the changes since 2016, you can catch up here.
If you don’t have time. Allow me to get you up to speed.
In the beginning, the feed was chronological. It was bliss. (High five to those of you who remember when Insta would say….”You are now caught up”)
Fast forward to now, the feed is personalized and evolves over time based on how you use it. So if you did a random search for #doghalloweencostumes, then Insta will purposefully add more funny dog images in your feed.
Now. this can be amusing, but, what if you are a brand who uses Insta to grow business, how should you use the personalized feed to grow?
Great question, Insta has some ideas:
- create more LIVE video content
- create stories consistently
- take better photos
- write compelling captions
- reply to each comment
- like and comment on several different accounts within the first few minutes of posting to your account
- spend all of your time on insta in an attempt to outsmart it.
Okay, okay. That last one I added, but it is true none the less.
So what is a hustling, creative entrepreneur to do?
Stop it now.
Stop chasing likes and follows on Instagram.
People are looking for you on Google (not on insta)
According to Internet Live Stats, there were over 6 Billion Google Searches yesterday. There will be another 6 Billion today. And there will be another 6 Billion tomorrow.
That is 18 BILLION searches in 3 days, I can guarantee that people are looking for the products and services that you offer.
Did you know that Instagram has only 1 Billion Active MONTHLY Users?
People with money, recently voted the best kind of customers, use Google to learn about businesses.
Paying customers research, they read reviews and they binge read websites. They want to learn all about the person/business they are buying from, before they buy.
Research shows that even before big shopping days like Cyber Monday, customers research and figure out what they want first.
Since so many people Google, doesn’t it just make sense to put your time and energy into Google?
Yes. I think so. That is why I am so passionate about helping businesses grow their organic traffic.
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