Google confirmed that a broad core algorithm update called, “January 2020 Core Update” is rolling out today, January 13, 2020.
It will likely take a few days to fully roll out, so I will be posting updates here throughout the week.
What we know about the January 2020 Algorithm Update
This is a broad core update which means that it will impact all search results on a world wide scale, it is not an update that targets something specific like headlines or speed or mobile.
How does Google assess the overall content quality of websites?
Internal Linking (making it easy to find other pages)
Basically, Google is looking for quality. High quality sites are multi-facted and Google seeks to award them. It isn’t one thing, it’s all of it. As I have said before, Google Business is Good SEO. Google says it this way.
“We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.”
Remember, I will be updating this post so check back often.
If you need help navigating Google and Core Updates and want someone to simply and clearly explain how to get more traffic, sign up for a VIP Sesh today.
January Core Update – January 16, 2020
Google has confirmed that the latest update that began rolling out on Monday, January 13 is nearly finished rolling out, according to Barry Schwartz from Search Engine Land.
It is too early to grasp the enormity of this update. Google has said, “the rollout is global and will impact ALL Google Search regions and languages.” Even though it is nearly done rolling out, we should expect to see many fluctuations throughout the next two weeks.
There are a number of big data tracking tools that are confirming there is a lot turbulence across the web. These tools monitor fluctuations in Google’s search results. ALL of the various trackers are showing significant changes this week, here are a few.
Check out the last month from SERPmetrics
And here is cognitiveSEO
I have saved my very favorite visual for the end. AccuRanker refers to Googles level of unrest as “Google’s Grump Rating”. They identify 4 different moods of Google, Chilled, Cautious, Grumpy and Furious. Their ranking is based on a propriety algorithm that calculates the average number of rank changes across the top results.
The current grump ranking for Google is Grumpy.
What you should do about the core update
Ride it out.
Keep posting blogs.
Keep sharing on social.
Keep being consistent with your strategy.
Google will reward valuable content and consistency.
If you need help measuring your site or implementing a SEO Strategy.