We are just weeks away from 2019, are you ready?
Total Transparency. I am not. The list of things undone at home is ever growing. Here are just some of things that are on my list before the end of the year.
Christmas Decorating. Our house is somewhat jolly, but not really. The bins of lights and other Christmas-y cheer are still taking up space on the garage floor. I don’t even feel guilty when I walk by the bins any more. #whatguilt
Christmas Shopping. again. I definitely purchased some great things on Cyber Monday —a new monitor for one and a Blue Yeti Microphone —but have purchased exactly zero things for my husband (sorry Mike!)
Christmas Cards. Shutterfly sent them to me weeks ago, they are currently not stuffed or stamped.
That is just a few things on my Meg-at-home list, my Meg-at-work list however is nearly empty. ?? I have been legit focused and knocked out a lot of prepping and planning for my site so that when the calendar changes in a few weeks, Clapping Dog Media will be found and ready to help you make more of an impact with your business.
Have you gotten your site ready for next year? Here is exactly what I did to get my site SEO ready for 2019.
Step 1: Clean up the WP Admin
In the WP Admin, I cleaned out old plugins. I took account of the plugins that I actually use and updated those, I deleted the plugins I don’t use.
Why is clearing out old plugins so important?
Pro Tip: It is best to regularly go through your plugins remove the ones you are not using and the ones that have not been updated in more than one year.
Step 2: Strategically Create an Editorial Calendar
The next thing that I did to get ClappingDogMedia.com ready for 2019 was create an Editorial Calendar.
Over the last 6 months, I have been blogging every other week, but come 2019, I am going to pick the schedule up and blog at least once a week, but I need a plan to know what to write about.
I want to blog more because I am pivoting my business plan. Instead of serving clients one-on-one only, I am growing my audience so that I can empower more people with the knowledge of SEO. The big idea is to take on less SEO Done for You Clients and spend more efforts growing my reach through blogging and building out a YouTube Channel.
But. Back to planning Q1’s editorial calendar. Here is how I did it.
1. I made a list of topics that I wanted to cover in the first part of the year.
2. I looked at Google Analytics to see which pages in the blog archive were getting the most organic traffic. In Google Analytics, go to
Acquisition > All Traffic > Organic Traffic > Landing Pages
This will show you the pages that are getting searched for and then clicked on from the Google Search Results Page. In other words, these are the most popular pages according to Google. These are these the pages that my fans are looking for.
Pro Tip: Create more content around what people already want to read! Create a series based on a popular topic, expand the idea and or write about it from a different angle.
Since one of my big goals in 2019 is to show more people the power of harnessing Google’s traffic, understanding the topics that people want to learn about it is strategically important to my business.
If any of the popular pages have become outdated or had content that was no longer relevant, I created a new updated page and linked the new page from the original page.
Pro Tip: Be sure to include Updated for 2019 in the title of the new page, a lot of searchers will search for a topic and include the year in the query to get the most current posts in the search results.
In this video I go into much more detail as to how to update outdated content.
So at this point the topics for the editorial calendar are coming together.
I have a list of ideas that I want to write about and a list of pages that my audience wants to read.
Next, I pull up KW Finder and start researching keywords. KW Finder is one of my go-tos. It quickly compiles a lot of data into one easy to understand screen.
If you have never used it before TRY IT, the free version is great, it allows up to 20 searches or so a day. I use KW Finder to get the best target keyword options, to see what pages are at the top of the SERP for specific keywords and to come up with related ideas.
I use KW Finder at least 3-5 times a week.
Do you have a way to plan out your editorial calendar? Have you planned one out before? If not, check out this template that I use and find helpful. If you would like help organizing your ideas, keywords and popular pages, get on my calendar and we will have a VIP Strategy Sesh.
Step 3: E-A-T for SEO
The last thing that I did to get my optimized business ready for 2019 was to focus on EAT, Expertise Authority and Trustworthiness.
I started by doing a quick double check of the main navigation. The main navigation is one of the first things that the search crawlers read and therefore it plays an important role in how Google understands your site.
I can not emphasize this enough, it is important that the main navigation is visible and that it contains an About Page and Contact Page (don’t hide them in the footer!). Google gives priority to sites that have E-A-T.
If you list all of the reasons why you are a rockstar on the About page including degrees, certificates, and even big speaking engagements Google will count all of that towards your E and A, Expertise and Authority. If you make it easy for people to contact you, Google will boost your Trustworthiness. Win, Win, Win!
And that my friends, is it. Those 3 easy steps are exactly what I did to get my site ready for 2019. Now it is your turn, get started with cleaning out the plugins.
And, please subscribe to my YouTube Channel, I am going to add short (less than 15 min) and super helpful videos to the channel 2 times a week, so subscribe and learn.7