If you want your message to go further and your influence to go deeper you need to understand the impact SEO (search engine optimization). It is a myth that you can ignore the basics of SEO and your audience will simply find you.
In this post I am going to break down some of the most common myths of SEO.
Myth 1: SEO is Complicated
I get it, SEO has a bad rap. Google changes the rules several hundred times a year. Even though most of the changes are minor, the shear number of updates makes SEO seem overly complex.
The truth is being found for what you do shouldn't be complicated. Understanding and executing the basics of SEO is easy.Click To Tweet
Here is what you need to know:
- Write long, helpful blog posts consistently
- Use a SEO plugin on your site, I recommend YOAST.
- If you are on Squarespace, that is OK, read SEO + Squarespace
- Do Keyword Research for your posts
- Write Concise, keyword filled Meta Descriptions
See, this isn’t so bad. Good business is good SEO. Good content marketing is good SEO. You KNOW this stuff. Claps for that!
Myth 2: SEO is Expensive
What is expensive is paying for Facebook Ads, Instagram Ads and Pay-Per-Click ads continually. That is expensive. Wouldn’t it be super if people could just find you by googling, for free?
In reality there is a whole LOT of SEO tips that you can DIY while you are blogging and #ladybossin that will improve the findability of your site. One tip that I shared on Facebook Live the other day was deleting old, unused pages on your site. The more dead weight you have on the admin of your site, the more web crawlers have to wade through to find the content that you want to be known for. All of the wading basically slows down the response time which hinders your SEO. So grab a can of le croix and delete the old pages.
Pro Tip: SEO Audits are $227 a quarter and they are filled with DIY updates and competitive keywords that you can add to your site immediately. When you hire an SEO consultant you are paying for their expertise on a multitude of complex + highly valuable tasks including:
- researching industry and sales trends
- optimizing a site
- researching competitors
- finding keywords
Myth 3: I am a Social Media ninja. I don’t need SEO
I hear ya. I also get many of my clients from Instagram and Facebook groups–however, consider this crazy cool live stat feed, there are nearly 3 BILLION google searches a day.
Why limit yourself to the few hundred possible clients in a facebook group when there are literally 3 Billion people on the interwebs searching today? Isn’t it worth being found?
Pro Tip: Make a list of some key phrases that you are known for or what you want to be known for. For example it can be something like:
“Northern Virginia Newborn Baby Photographer” or “Gluten Free Weeknight Family Meals” make your phrases 3-5 words and fairly specific.
Next google them, be sure to use quote marks. If you don’t you are telling google to simply find the words on the page–not necessarily in the same sentence, so the search results may not be relevant.
So, where are you in the search results? Are you within the top 5 pages? 10? Wanna fix that?
Myth 4: You just need to do SEO one time
Cleaning your bathroom, raking leaves, getting gas, SEO, these are all things that I wish I only had to do once. But no. You have to do keep your site in tip-top SEO shape consistently if you want to be found.