The first time I logged into Google Analytics. I looked away in horror almost instantly.
It is intimidating.
And there are lots of numbers and statistics and then, even more numbers. I became a designer to avoid numbers.
At the time, I didn’t understand the strategy hidden in all of those pie charts.
But I do now. And I am here to gently unwrap all of the business goodies that are hiding within all of those numbers. Today I am going to show you my 3 Favorite Google Analytics Metrics that I look at weekly–and you should too.
Whether you just put the finishing touches on a shiny new website or you have been hustling for years, these 3 metrics will show you how to give your visitors what they want to see and how to turn those visitors into paying customers.
Let’s Get Started.
What is Google Analytics?
Google Analytics is a free Google product that you or your web developer can install on your website. Google Analytics (GA) collects visitor data and provides insight into how users are interacting with your website.
(If you haven’t installed Google Analyics yet, it is a pretty straight forward process, I have explained it here.)
One of the first things that I monitor regularly is the overall traffic to my site.
1. Visitor Overview
This big-picture overview of traffic is the first set of statistics you see when you log into to GA. Knowing how many people visit to your site, how long they spend there, and how many pages they looked at before leaving or buying can give you valuable insight into improving your bottom line.
I look for major rises and dips in traffic and try to figure out why. Like did I get more visitors when I blogged regularly about a specific topic or did the traffic drop? And what did visitors do after a site redesign/update, did more visitors come and stay awhile or did they leave quickly–in either case I try to figure out why.
I also pay extra close attention to Bounce Rate (this measures the % of visitors who landed on a site webpage and then left without visiting any other pages) and Pages per Visit. There isn’t one “good” number to have for these, it really is different for each business. Having a high number of pages per visit is clearly the goal. It goes without saying, but the more pages visitors read, the more likely they will fall in love with your business and then ultimately buy from you–they will convert from a mere visitor to a paying customer!
2. Traffic Source
The Traffic Source–where visitors are coming from, is another extremely important metric. Traffic Source will help you determine just what platforms are best for reaching the majority of your audience. You can find the overview by going to Acquisition > Overview in GA.
3. Top Landing Pages
We have looked at the number of visitors and how they are getting to your site, now let’s consider the exact pages your visitors are landing on and reading. You can find this report by Behavior > Site Content > Landing Pages.
Knowing how visitors are entering your site is key for creating more customers. Dig into these top pages. Is it SUPER easy for users to buy something from you? Do you have an email sign-up on every page? Are these pages optimized for converting visitors into paying clients and raving fansI am a mama to 3 dudes and one happy dog named Stella. I create beautiful websites for businesses who do good and measure the results so that businesses can strategically grow their influence.