Today we are going to chat about one of my favorite ways to grow traffic and brand awareness. This is one of my go-to tools for building offsite SEO authority, it’s Pinterest.
(It is also my favorite for pinning Star Wars Birthday Party Ideas and Keto Recipes.)
Before we get into how to use Pinterest to grow your traffic and conversions. I have some fun facts that I bet you didn’t realize:
- 1 in 2 millennials use Pinterest
- 7 out of 10 moms are on Pinterest
- 80% of pinners use the Pinterest app
- 60% of shoppers go to Pinterest before they buy
- 72% of pinners say that Pinterest inspires them to buy even when they are not looking for anything (doh. It’s the virtual equivalent of walking into Target.)
- Pinterest is timeless, posts don’t go away after a certain period of time
- There are 2 billion monthly searches on Pinterest
Infographic via Brandon Gaille
Did you get all of that?
Think about who you are serving, do they fall into one of these categories? Do you work with millennials, mom’s, people who like to use their phone? I bet you do.
Onsite SEO is all about getting people to your site, offsite SEO is about going to where the people are and building brand awareness so that people will then come to you.
Pinterest is a HUGE driver of website traffic, it is responsible for 5% of all referral traffic.
With all of these people on Pinterest, it is a platform worth investing time in.
Pinterest is a search engine
Lots of people lump Pinterest in with the other social media platforms like Facebook and Instagram, that is wrong, it’s not a social platform. Pinterest is a search engine. Pinterest isn’t about interacting with others (though there is a small part of that) Pinterest is used to research and to dream and to plan and to learn.
How to be found on Pinterest.
Remember how I said there were billions of people on Pinterest, you must stand out and be found if you want to reach your people on Pinterest.
Here are some of my tips for building your brand on Pinterest.
1. Increase Pin Quality. Pin quality is determined by the quality of your pins.
- The number one way to increase pin quality is to write engaging blog post titles.
- Create pin-worthy graphics, ugly pins don’t perform well on Pinterest — it doesn’t matter how awesome the post is. Make sure your image is taller rather than wide. Use multiple images that all go back to the same product or blog post, also if you have a free download include that info in the Pin!
2. Increase Pinner Quality. Pinner quality is Pinterest’s estimation of you as a content curator. This is largely based on how well your pins do. This is JUST like Organic Search, traffic begets traffic!
- Pinner quality is increased if you are active on Pinterest throughout the day. I have invested in and really love Tailwind. This is an auto scheduler that is supported by Pinterest.
- Pin already popular content on your boards. Check out repinned.net for the most repinned pins by category.
3. Add Keywords to your Pins
This wouldn’t be an SEO post if we didn’t chat about keywords. Just as Google loves keywords so does Pinterest. Pinterest aims to show the most relevant pins to its’ users. Relevance is how closely your pins fit your audience’s overall interest and specific searches.
- Do keyword research on Pinterest, the best way is on Pinterest itself. I love the autofill tool.
- Make sure your profile is SEO-ified
- Make sure your username aligns with your brand (this determines the URL)
- Add your business name to your profile (make sure you upgrade to the business account)
- Add keywords to your profile (tell people what you do!)
Alrighty, there you have it. My top tips for building your brand using Pinterest. But honestly, this is just the beginning. I have a lot more to share. If you are planning on joining the Mastermind this spring, then get ready, I will be showing you a whole lot more of my tips and tricks.
If you are using Pinterest for your business, tell us how is it going? What are you using to stay relevant? Tell us about your fav graphics program.