Google Analytics is a freemium web analytics service that tracks and reports website traffic.
Tracking traffic and behavior of web users on your site is fundamental if you want to improve your sales, gain influence and increase email subscriptions.
Clapping Dog Media installs Google Analytics on all web sites that I design and build, but if you are a DIYer you may not know how to install Google Analytics (GA). So here is a step-by-step guide.
I will also list some of my favorite plug-ins and tools for understanding the basic reporting for GA that are available within WordPress.
Let’s Get Started.
*** I am assuming that you have a WordPress.Org site
*** I am assuming that you have a Google Analytics Account set up, if you have a Google Account you can simply use your Gmail account info.
Once you either set up an account, or Log In, you will be given choice to choose between website or mobile app. Make sure website is selected. The rest of the info on the page is self -explanatory–url, Account Name (anything you want) country and time zone.
Once you are finished entering the basic account info, click the button “Get Tracking ID”
Next you will see a box with code, this is the Google Analytics Tracking Code.
Installing Google Analytics on your site
*** Now a lot of WordPress themes will have an area in their Theme Settings/Options where you paste in the GA code. It is normally under a general tab, but it is specific to the theme that is on your site. When you copy and paste the code, be sure that you get all of it including the <script> to the </script>.
If you can’t find where to copy and paste the GA code or if it is a bit overwhelming. There is another option, a fab plugin that I like a lot called
Simply, install this lightweight plugin and it will allow you to easily paste the GA code and will put it exactly where it needs to be.
Once you have GA installed, you will need to wait 12-24 hours for traffic reports to start collecting.
Don’t forget I create easy to read and understand Google Analytic Reports based on your traffic for just $49 month.