This is a deep dive into your site to ensure that it is findable by search engines. Clapping Dog Media works through a 20+ checklist that covers everything from onsite optimization, to technical details, to domain issues, to site performance. All of these are very much related to SEO and greatly impact your overall findability.
We figure out exactly which keywords users are typing in the search bar to find your site. Next we will figure out the keywords that Google associates with your site.
- Do they accurately describe your brand?
- Do you they align with where your business is going?
- Do the keywords paint the whole picture of your business?
In most cases what you are found for and what you want to be known for don’t align. So a deep-dive into keyword research is necessary.
Clapping Dog Media will create a curated list of keywords that specifically target your brand. These brand specific keywords are chosen for volume, competition, and ranking difficulty.
Clapping Dog Media will also do a competition analysis. We will analyze how Google ranks your top competition and who google thinks your top competition is based on keywords.
With this data we will adjust content accordingly!
Google Data Studio Dashboard
Google Analytics can be intimidating. So we make is easy-to-understand by building a one page (super pretty) dashboard that contains only the important information. Look at it whenever you want to get all of the stats you need to make strategic decisions.
Based on the Findability Report, Keyword Recommendations, Client Research and the trends from Google Analytics in the Data Studio Dashboard, Clapping Dog Media will create a detailed list of both on-site and off-site recommendations for you to implement throughout the site!
These recommendations, if implemented, will have a positive impact on your overall online presence by making your site more relevant to the right people for the right reasons.
Link Building Strategy
Links both internally + externally tell users and Google that you are an expert. The more sites that link to you and the more internal linking the higher Google will rank your site which means that you will get more traffic! Together we will build a link strategy — this includes Guest Posts on blogs, HARO, and looking at where your competitors are gaining links.
Editorial Calendar Recommendations
Clapping Dog Media will work closely with you to come up with a 4-6 month Editorial Calendar. The editorial calendar will be based off of user engagement, targeted keywords, competition and where you want to take your business!
Quarterly Performance Reporting
Each quarter (every three months) Clapping Dog Media will provide detailed reports on
- How you are currently being found
- Current keyword rankings
- Organic Traffic Performance
We will systematically review the blog archive to see if posts are properly optimized or if they need to be optimized for new targeted keywords — in other words we will ensure that all of the work that you have already done is optimized properly!
Quarterly Investment Begins at: $1200
(a set up fee may apply depending on the amount of content on the site)