Clapping Dog Media Blog
Powerful, authentic SEO strategies.
Clapping Dog Media is here to empower your business and help you thrive through search engine optimization.
Let's be real. The word AUDIT has a negative feel to it. And just like the negative vibes of SEO,...
Have you ever watched Fixer Upper?
The best part of the show is, of course, the big reveal. You know the day when Jo and Chip roll away a HUGE picture of the before design to reveal the after.
SEO is complex.
Finding a trusted SEO is intimidating.
But if you are ready for your business to grow– grow beyond word of mouth and referrals– you must reach the billions of users who Google everyday.
Did you know that there are over 200 unique factors that Google looks at when analyzing the quality of websites? In this post we will cut through the overwhelm and show you what Metrics Matter the most to Google.
Picture this, you are in a hurry to get dressed and out of the house immediately.
You run into the closet, which is a mess, and frantically look for your favorite red cashmere sweater, black jeans, and new pair of suede wedges.
But they are very hard to find. This is essentially what Google does.
Dwell time is the amount of time a user spent on the site. The longer the time spent/dwell time Google will assume that the site is totally awesome and will send more users to the site. Dwell Time is one of my top three metrics that matter.
When I tell people that I work in SEO + Analytics, I get a lot of side eyes and blank stares. After the initial moment of silence, most people launch directly into questions about Google Analytics. Like, Why is it so d#%$@ confusing?
Site Titles + Page Titles are arguably the very most important element on any page. The primary function of Site Titles and Page Titles is to tell users and search engines what they can expect from the web page.
Google Analytics is a powerful tool, but most people never scratch below the surface. With a little bit of setup, you could transform your understanding of your digital marketing. Check out our 9 easy uses for Google Analytics to boost your marketing returns.