Affordable and Effective SEO Strategies
Are you a business owner struggling to find quality SEO services that won’t break the bank? This guide explores affordable SEO strategies that deliver real results, including Clapping Dog Media’s innovative Search Party program that’s changing how small businesses approach SEO. Benefits of Affordable SEO Services for Your Business Investing …
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Building Multi-Platform Brand Awareness: Why Your Website Is Still Home Base
Build a content eco-system Remember when marketing was siloed? SEO was just about Google. And you grew your brand name on Instagram and/or Linkedin and you also had an email marketing strategy. Each of these were different and were not necessarily related. Today, people search everywhere – Instagram, TikTok, LinkedIn, …
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The Ultimate Organic Traffic Strategy Guide: Tips for Every Business Stage
Growing your organic traffic looks different depending on where you are in your business journey. Let’s break down the most effective strategies for both new and established businesses to help you create a plan that works for your current stage. Strategies for New Businesses (Under 2 Years) When you’re just …
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Google Ads vs SEO: Choosing the Right Strategy for Getting More Clients
When it comes to getting more traffic to your website, you have two main options through Google: paid advertising (Google Ads) and organic search optimization (SEO). Each has its unique benefits and ideal use cases. Let’s break down both strategies to help you make an informed decision for your business. …
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Why Organic Traffic Matters More Than Social Media Success
It’s easy to get caught up in social media metrics. Likes. Comments. Engagement. YAY! Maybe you’re seeing great engagement on Instagram, building a strong LinkedIn network, or even going viral on TikTok. But here’s a question worth considering: why should you still care about organic traffic from Google? The Real …
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Do You Really Need a Blog? The Truth About Content and SEO
“Do I need a blog?” As an SEO consultant working with businesses for nearly a decade, this is one of the most common questions I hear. And I understand why. There’s a lot of noise out there about blogging being essential for SEO success. Let me give you the straight …
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Do You Really Need a Technical SEO Audit? Here’s Why the Answer Is Probably Yes
If you’re serious about getting your website to rank well on Google, then you’ve probably heard of a technical SEO audit. But do you really need one? The short answer: probably. A technical SEO audit is a deep dive into the technical setup of your website. It ensures that your …
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The Results Are In: How Our Done WITH You SEO Cohort Transformed Businesses Over the Summer
For the past three months, I’ve had the privilege of leading 15 business leaders through my complete SEO process, helping them: ✅ Grow organic traffic ✅ Increase ranking keywords ✅ Get more clients from Google Today marks the final meeting for the Summer Edition of the SEO Power Hours (soon …
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SEO Title: Do You Really Need That? Yes, Here’s Why SEO Titles Matter for Your Website
When you’re publishing a new blog post or page on your website, you might have noticed those seemingly random “SEO” fields in the backend of your platform. Whether you’re using WordPress with the Yoast or RankMath plugin, Squarespace’s page settings, or Shopify’s SEO settings, one of the first fields you …
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Mastering Google Analytics 4: Key Insights for Your Digital Strategy
If Google Analytics is overwhelming for you, read this. (Also, the new Google Analytics 4 is overwhelming for everyone, so you are in good company.) Today, I am prepping for a deepish-dive GA4 class that I am doing for one of my clients and their team. The marketing team wants …
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