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Recent Articles
Unveiling Google’s SGE: How AI Revolutionizes Search and Redefines SEO Strategies
It is nearly impossible to keep up with everything going on with AI. Everyday there are new tools...
Google Core Updates: Their Impact and How to Recover
The first week of every month is Performance Report Week (PRW) here at Clapping Dog Media. This...
Website Audit – What The Results Mean
Before we get started, if you haven't completed our free website audit, go ahead and do it now....
AI Prompts to help Increase Ranking Keywords and Write Better Content
Understanding the connection between ranking keywords and content is critical to growing organic...
Maximizing Content Creation: Is ChatGPT the Right Tool for Your Business?
Regularly producing valuable, high quality content is the most important aspect of a successful...
9 Ways Data Dashboards Help Businesses Grow
Too much data can be overwhelming. Everyday we are flooded with all sorts of different numbers. On...
Understanding the Basics of SEO: Technical, Content and Usability
SEO is complex. It isn’t just about more traffic. Traffic for traffic sake isn’t very helpful. SEO...
5 Reasons Why SEO is (still) the Best Investment in 2023
Have you heard that quote that goes something like, "The best time to plant a tree was 20 years...
How to Create an Effective Content Plan
Publishing high-value content on your website is the most effective way to grow organic traffic. ...
Google Analytics 4: 101 Class
Earlier this week, Clapping Dog Media sent out an email newsletter. Despite our best intentions,...
Event Tracking with Google Analytics 4: A Complete Guide
Google Analytics 4 (GA4) is quite a bit different than Universal Analytics. Please, please if you...
AI’s Impact on SEO: The Future of Search Engine Optimization
What is AI? AI, or Artificial Intelligence, is a branch of computer science that deals with...
How Does SEO Fit into Your Marketing Strategy for 2023
Here is the punchline right up front. SEO is a layer of any good marketing strategy. SEO should...
5 Ways to Tell if Your SEO Strategy is Working
But is it working? This is a very common question we get asked about Search Engine Optimization...
GA4 Setup Instructions for WordPress, Squarespace and Shopify
Have you installed Google Analytics 4 (GA4) on your website yet? If not. Add it to the top of your...
What is Keyword Ranking and How to Improve Yours
One super-important way to measure the health of a website (and business) is to monitor the...
Everything You Need To Know About Engagement Rate for GA4
The Engagement Rate of a site is a very important metric to track for online businesses. It is one...
9 Metrics that Successful Online Businesses Track
Knowing what success metrics to measure in your business can be intimidating. Whether it is social...
A Complete Guide to Marketing Dashboards
As SEOs and all around data nerds, we here at Clapping Dog Media look at the numbers all day,...
3 Simple Ways to Improve your SEO in 2023
Most things in life are simple, but are not easy. Let’s take health as an example. We all know...
SEO Keywords – 3 Types You Must Target
It doesn't matter if your site is brand new or has been around for years, targeting these 3 Types...
Traffic: A Complete Guide to New Users
One of the Metrics that Matter most is New Sessions. New Sessions are an estimate of the...
Social Media and SEO – Which Platform is Best for SEO
Social Media. Recently those two words have made even the most optimistic marketer cringe. In some...
Google Analytics 4 – What you need to know
I don't know if you have heard, but there is BIG news in the Google Analytics world. Google has...
The Best Content Strategy: Content Clusters
Content clusters aka Pillar Content is the (easiest) and most effective way to build a content...
SEO 101 – Start Here
SEO 101 This video covers the foundations of SEO. This 30min video is for everyone -- those who...
How to Choose the Right SEO Agency
So, you are ready to hire an SEO. Your business is established. You have a roster of happy...
Redesigning your site? Here is how to not lose traffic
Are you planning to refresh the design, rethink the main navigation or do a full on overhaul to...
What is Search?
What is search? How does it work? In this video, Meg tells you how Google works and how you can...
How to Optimize a Blog Post
In this video, Meg walks you through Step by Step how to properly optimize a blog post. Quick...