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Recent Articles
How to Create an Effective Content Plan
Publishing high-value content on your website is the most effective way to grow organic traffic. ...
Google Analytics 4: 101 Class
Earlier this week, Clapping Dog Media sent out an email newsletter. Despite our best intentions,...
Event Tracking with Google Analytics 4: A Complete Guide
Google Analytics 4 (GA4) is quite a bit different than Universal Analytics. Please, please if you...
AI’s Impact on SEO: The Future of Search Engine Optimization
What is AI? AI, or Artificial Intelligence, is a branch of computer science that deals with...
How Does SEO Fit into Your Marketing Strategy for 2023
Here is the punchline right up front. SEO is a layer of any good marketing strategy. SEO should...
5 Ways to Tell if Your SEO Strategy is Working
But is it working? This is a very common question we get asked about Search Engine Optimization...
GA4 Setup Instructions for WordPress, Squarespace and Shopify
Have you installed Google Analytics 4 (GA4) on your website yet? If not. Add it to the top of your...
What is Keyword Ranking and How to Improve Yours
One super-important way to measure the health of a website (and business) is to monitor the...
Everything You Need To Know About Engagement Rate for GA4
The Engagement Rate of a site is a very important metric to track for online businesses. It is one...
9 Metrics that Successful Online Businesses Track
Knowing what success metrics to measure in your business can be intimidating. Whether it is social...
A Complete Guide to Marketing Dashboards
As SEOs and all around data nerds, we here at Clapping Dog Media look at the numbers all day,...
3 Simple Ways to Improve your SEO in 2023
Most things in life are simple, but are not easy. Let’s take health as an example. We all know...
SEO Keywords – 3 Types You Must Target
It doesn't matter if your site is brand new or has been around for years, targeting these 3 Types...
Traffic: A Complete Guide to New Users
One of the Metrics that Matter most is New Sessions. New Sessions are an estimate of the...
Social Media and SEO – Which Platform is Best for SEO
Social Media. Recently those two words have made even the most optimistic marketer cringe. In some...
Google Analytics 4 – What you need to know
I don't know if you have heard, but there is BIG news in the Google Analytics world. Google has...
The Best Content Strategy: Content Clusters
Content clusters aka Pillar Content is the (easiest) and most effective way to build a content...
SEO 101 – Start Here
SEO 101 This video covers the foundations of SEO. This 30min video is for everyone -- those who...
How to Choose the Right SEO Agency
So, you are ready to hire an SEO. Your business is established. You have a roster of happy...
Redesigning your site? Here is how to not lose traffic
Are you planning to refresh the design, rethink the main navigation or do a full on overhaul to...
What is Search?
What is search? How does it work? In this video, Meg tells you how Google works and how you can...
How to Optimize a Blog Post
In this video, Meg walks you through Step by Step how to properly optimize a blog post. Quick...
Different Types of Blog Posts and How to Use Them Effectively
Creating Quality Content is the most effective strategy to increase organic traffic and...
How to Create SEO Friendly Podcast Show Notes
Does Podcasting Help SEO? If we had a dime every time one of our clients asked us this.... well...
SEO vs SEM
One of the most common questions we get asked about here at Clapping Dog Media is about paid...
5 SEO Trends for 2022
We are SEO nerds here at Clapping Dog Media. We are continually reading, listening and watching...
2021 Clapping Dog Media Year End Review
In the spirit of Spotify Wrapped and Peloton’s Cool Down, we thought it would be fun to recap 2021...
WordPress Development and SEO: 4 Things a Developer Can Do To Improve SEO
Wordpress and SEO go together like peanut butter and jelly. At Clapping Dog Media we work with...
What to Write About This Holiday Season
The Holiday Season is here and it is a fantastic time to create content that will drive traffic to...
Google Visual Stories (aka Web Stories): A Complete Guide
This is a Complete Guide for Google Web Stories. We are going to cover: What are Google Web...