How I Use PoppyAI to Run My SEO & AI Visibility Business
If you’re a digital marketer, agency owner, or content creator, you know the real challenge isn’t just doing the work—it’s keeping everything organized, repeatable, and client-friendly. That’s why I’ve made PoppyAI (getPoppi) a core part of my workflow for both traditional SEO and the new world of AI search visibility. …
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Before You Optimize for AI Search, Make Sure AI Can Crawl Your Site
One of the very first steps I take when onboarding a new client for AI visibility is a simple—but crucial—test: can AI bots even crawl your site?If your site is blocking AI tools (even unintentionally), then all your optimization efforts won’t matter. Let me show you what I mean. 👇 …
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What Is an AI Visibility Report (And Why You Need One Now)
AI search is changing the way people find products, services—and you. ChatGPT, Google’s Search Generative Experience (SGE), and Perplexity are no longer novelties. They are now digital gatekeepers, recommending brands and summarizing information on your behalf. So here’s the million-dollar question:What are these AI tools saying about your brand—if anything …
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What is Generative Engine Optimization (GEO)?
Keeping up with digital marketing feels like chasing a moving target these days. Just when you think you’ve mastered SEO, along comes something completely new that changes the game entirely. Enter Generative Engine Optimization (GEO). If you’re scratching your head wondering what the heck that means, you’re not alone. Unfortunately, …
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Can You Change What Appears in AI Overviews?” (And What You Can Do Instead)
Last week, a client asked me, “Can we change what shows up in Google’s AI Overview?” And I get it. When your business is mentioned (or not mentioned) in that prominent box at the top of search results, it feels like high-stakes digital real estate. TL;DR ❌ You can’t directly …
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Should You Create Content Just for AI? The Smart Answer Might Surprise You
I get this question constantly from my clients, and honestly, it’s one of the smartest questions you can ask right now. With AI tools becoming the new information gatekeepers, it’s completely natural to wonder if you should pivot your entire content strategy to please these digital assistants. Here’s my straight-up, …
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Robots.txt Explained: The Key to Getting Your Content Seen by AI Tools
Look, I’m going to be straight with you – most people completely ignore their robots.txt file until something goes wrong. But here’s the thing: in our new AI-powered search world, this little file has become absolutely critical for your online visibility. Think of a robots.txt file as your website’s polite …
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5 Game-Changing Ways to Get Your Website Noticed by AI
Why Getting Found by AI Tools Is Now Critical The way people search online has fundamentally changed. Traditional search engines like Google are no longer the only gatekeepers of information — users now turn to ChatGPT, Claude, Google’s AI Overviews, and Perplexity for fast, trusted answers. What does this mean …
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Google’s AI Mode: A Revolutionary Shift in Search Experience
This isn’t just another algorithim update Google has officially launched AI Mode, marking a significant evolution in how we interact with search engines. This isn’t just another incremental update—it’s a fundamental transformation that changes the entire search paradigm. What is Google’s AI Mode? According to Google’s official announcement, AI Mode …
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Building Multi-Platform Brand Awareness: Why Your Website Is Still Home Base
Build a content eco-system Remember when marketing was siloed? SEO was just about Google. And you grew your brand name on Instagram and/or Linkedin and you also had an email marketing strategy. Each of these were different and were not necessarily related. Today, people search everywhere – Instagram, TikTok, LinkedIn, …
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