Understanding Search Traffic: A Beginner’s Guide to SEO and Other Marketing Channels
New to marketing? Let’s break it down—what exactly is search traffic? During our last session of SEO Power Hours, we were looking into performance reporting (can it be any more fun?). During our first session, someone asked, “What exactly is organic traffic?” If one person is asking, then I am …
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Why Your Site Ranks for Unrelated Keywords and How to Fix It
When I start working with new SEO clients, almost 100% of them are shocked (and sometimes frustrated) by the keywords Google ranks them for. 🤯 Most clients think Google will find them based on their brand name and a couple of expertise keywords—who they are and what they do. But, …
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Looking at the Big Picture: Navigating SEO Challenges and Celebrating Wins
Don’t forget to look at the big picture. The past few months have been rough for SEOs, Google, and organic traffic in general. If you need a reminder, just scroll through my recent posts. In March, there was a huge algorithm update that affected 45% of organic traffic. Then, just …
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SEO Consulting: Why My Goal is to Off-Board You in 6-12 Months
When potential clients reach out to me, one of their biggest concerns is the commitment involved. They’re unsure if they’re ready for a long-term relationship with an SEO consultant. To be honest, I share their sentiment. My goal is not to tie you down with indefinite contracts. Instead, I aim …
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Unlocking Better SEO Results: Strategies for Effective Optimization and Conversion
As an SEO consultant, I conduct several consultations each month, each one a 60-minute session packed with my SEO ideas, experience, and insights. Recently, during a consultation with a seasoned SEO professional and CMO, a crucial question arose: “Why aren’t we seeing better results?” For the past six months, he …
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Handling Frustration in SEO: Staying the Course and Expanding Platforms
Yesterday, I had a looooooooooong meeting with a frustrated client. I have been working with this client for over two years. They provide financial services to clients across many locations. Our SEO strategy was built on providing rich and valuable content on financial topics, and over time, we became an …
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Real Client Results: Deep Dive into the SEO Results of an Ecommerce Brand
One of the most common questions I get is, “How long will it take to see results after starting SEO?” While the answer can vary, my go-to response is that you’ll start to see an increase in traffic within 3 months, but the real momentum builds after 6 months as …
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LinkedIn SEO: Simple Profile Tweaks for Increasing Your Organic Reach
LinkedIn is no longer just a networking site; it’s a dynamic platform that propels professional growth, facilitates meaningful connections, and increases organic traffic. LinkedIn is a powerful tool for SEO. At Clapping Dog Media, I recommend nearly every one of my clients to be active on it. Why? Because clients …
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Maximizing Your Blog’s Impact: Exactly How to Optimize Any Article in 2024
Content is still king. Google needs content (articles, podcasts, videos) to understand what your website is all about. Content gives context to Google. So Google knows where to categorize your site amongst all of the zillions of sites on the internet. Because there are zillions of sites on the internet, …
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Improve Your SEO with our Go-To ChatGPT Prompts
For small business owners who wear so many hats, staying up to date on the latest SEO trends is nearly impossible. Balancing keyword research, content creation, and staying somewhat current on the latest SEO news from Google is daunting. That’s where ChatGPT comes in – an AI tool that can …
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