Affordable and Effective SEO Strategies
Are you a business owner struggling to find quality SEO services that won’t break the bank? This guide explores affordable SEO strategies that deliver real results, including Clapping Dog Media’s innovative Search Party program that’s changing how small businesses approach SEO. Benefits of Affordable SEO Services for Your Business Investing …
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The Ultimate Organic Traffic Strategy Guide: Tips for Every Business Stage
Growing your organic traffic looks different depending on where you are in your business journey. Let’s break down the most effective strategies for both new and established businesses to help you create a plan that works for your current stage. Strategies for New Businesses (Under 2 Years) When you’re just …
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Google Ads vs SEO: Choosing the Right Strategy for Getting More Clients
When it comes to getting more traffic to your website, you have two main options through Google: paid advertising (Google Ads) and organic search optimization (SEO). Each has its unique benefits and ideal use cases. Let’s break down both strategies to help you make an informed decision for your business. …
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Why Organic Traffic Matters More Than Social Media Success
It’s easy to get caught up in social media metrics. Likes. Comments. Engagement. YAY! Maybe you’re seeing great engagement on Instagram, building a strong LinkedIn network, or even going viral on TikTok. But here’s a question worth considering: why should you still care about organic traffic from Google? The Real …
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Do You Really Need a Technical SEO Audit? Here’s Why the Answer Is Probably Yes
If you’re serious about getting your website to rank well on Google, then you’ve probably heard of a technical SEO audit. But do you really need one? The short answer: probably. A technical SEO audit is a deep dive into the technical setup of your website. It ensures that your …
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SEO Title: Do You Really Need That? Yes, Here’s Why SEO Titles Matter for Your Website
When you’re publishing a new blog post or page on your website, you might have noticed those seemingly random “SEO” fields in the backend of your platform. Whether you’re using WordPress with the Yoast or RankMath plugin, Squarespace’s page settings, or Shopify’s SEO settings, one of the first fields you …
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Understanding Search Traffic: A Beginner’s Guide to SEO and Other Marketing Channels
New to marketing? Let’s break it down—what exactly is search traffic? During our last session of SEO Power Hours, we were looking into performance reporting (can it be any more fun?). During our first session, someone asked, “What exactly is organic traffic?” If one person is asking, then I am …
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Why Your Site Ranks for Unrelated Keywords and How to Fix It
When I start working with new SEO clients, almost 100% of them are shocked (and sometimes frustrated) by the keywords Google ranks them for. 🤯 Most clients think Google will find them based on their brand name and a couple of expertise keywords—who they are and what they do. But, …
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Looking at the Big Picture: Navigating SEO Challenges and Celebrating Wins
Don’t forget to look at the big picture. The past few months have been rough for SEOs, Google, and organic traffic in general. If you need a reminder, just scroll through my recent posts. In March, there was a huge algorithm update that affected 45% of organic traffic. Then, just …
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SEO Consulting: Why My Goal is to Off-Board You in 6-12 Months
When potential clients reach out to me, one of their biggest concerns is the commitment involved. They’re unsure if they’re ready for a long-term relationship with an SEO consultant. To be honest, I share their sentiment. My goal is not to tie you down with indefinite contracts. Instead, I aim …
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