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Everything You Need To Know About Engagement Rate for GA4

Everything You Need To Know About Engagement Rate for GA4

by Meg Clarke | Jan 2, 2023 | Content, SEO Tips, Traffic

The Engagement Rate of a site is a very important metric to track for online businesses. It is one of the 10 Most Important Metrics to Track for successful businesses. Engagement Rate is an indication of how involved your audience is with the content. It will tell you...
9 Metrics that Successful Online Businesses Track

9 Metrics that Successful Online Businesses Track

by Meg Clarke | Dec 28, 2022 | Business Strategy, Start Here, Traffic

Knowing what success metrics to measure in your business can be intimidating. Whether it is social traffic, the ranking keywords on page 1, or the most read blog post of the year – there is a lot of metrics that businesses can monitor to gauge how the business is...
A Complete Guide to Marketing Dashboards

A Complete Guide to Marketing Dashboards

by Meg Clarke | Dec 7, 2022 | Google Analytics, Traffic

As SEOs and all around data nerds, we here at Clapping Dog Media look at the numbers all day, everyday. We track the metrics that matter so that our clients don’t have to, instead they can focus on running their business. At any given time, I have approximately 9000...
Traffic: A Complete Guide to New Users

Traffic: A Complete Guide to New Users

by Meg Clarke | Sep 22, 2022 | For Site Owners, Google Analytics, Traffic

One of the Metrics that Matter most is New Sessions.  New Sessions are an estimate of the percentage of First Time Visits. Google Analytics defines a new visit as anyone who has never been on the site before (according to their tracking snippet). The tracking snippet...
Google Analytics 4 – What you need to know

Google Analytics 4 – What you need to know

by Meg Clarke | Apr 1, 2022 | Google Analytics, News, Traffic

I don’t know if you have heard, but there is BIG news in the Google Analytics world. Google has just announced that on July 1, 2023 Google is going to stop processing data on Universal Analytics (UA) and only track data using Google Analytics 4 or GA4. This is a...
Metrics that Matter: Understand How Google Ranks Websites {updated September 2022}

Metrics that Matter: Understand How Google Ranks Websites {updated September 2022}

by Meg Clarke | Sep 16, 2021 | Business Strategy, Google Analytics, Traffic

Updated September 2022 If you haven’t heard, Google has developed a new version of Google Analytics, it is called GA4. The way GA4 measure data is wholly different than Universal Analytics, the OG of analytics.  One of the most immediate changes you will notice...
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