Why Organic Traffic Matters More Than Social Media Success
It’s easy to get caught up in social media metrics. Likes. Comments. Engagement. YAY! Maybe you’re seeing great engagement on Instagram, building a strong LinkedIn network, or even going viral on TikTok. But here’s a question worth considering: why should you still care about organic traffic from Google? The Real …
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Understanding Search Traffic: A Beginner’s Guide to SEO and Other Marketing Channels
New to marketing? Let’s break it down—what exactly is search traffic? During our last session of SEO Power Hours, we were looking into performance reporting (can it be any more fun?). During our first session, someone asked, “What exactly is organic traffic?” If one person is asking, then I am …
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Metrics that Matter: Understand How Google Ranks Websites {updated September 2022}
Did you know that there are over 200 unique factors that Google looks at when analyzing the quality of websites? In this post we will cut through the overwhelm and show you what Metrics Matter the most to Google.
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What is your Avg. Session Duration? Here are our Top 8 Ways to Increase Engagement
Dwell time is the amount of time a user spent on the site. The longer the time spent/dwell time Google will assume that the site is totally awesome and will send more users to the site. Dwell Time is one of my top three metrics that matter.
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9 Google Analytics Tips That Offer a Big Bang for Little Effort
Google Analytics is a powerful tool, but most people never scratch below the surface. With a little bit of setup, you could transform your understanding of your digital marketing. Check out our 9 easy uses for Google Analytics to boost your marketing returns.
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