Understanding Search Traffic: A Beginner’s Guide to SEO and Other Marketing Channels
New to marketing? Let’s break it down—what exactly is search traffic? During our last session of SEO Power Hours, we were looking into performance reporting (can it be any more fun?). During our first session, someone asked, “What exactly is organic traffic?” If one person is asking, then I am …
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Why Your Site Ranks for Unrelated Keywords and How to Fix It
When I start working with new SEO clients, almost 100% of them are shocked (and sometimes frustrated) by the keywords Google ranks them for. 🤯 Most clients think Google will find them based on their brand name and a couple of expertise keywords—who they are and what they do. But, …
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Looking at the Big Picture: Navigating SEO Challenges and Celebrating Wins
Don’t forget to look at the big picture. The past few months have been rough for SEOs, Google, and organic traffic in general. If you need a reminder, just scroll through my recent posts. In March, there was a huge algorithm update that affected 45% of organic traffic. Then, just …
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SEO Consulting: Why My Goal is to Off-Board You in 6-12 Months
When potential clients reach out to me, one of their biggest concerns is the commitment involved. They’re unsure if they’re ready for a long-term relationship with an SEO consultant. To be honest, I share their sentiment. My goal is not to tie you down with indefinite contracts. Instead, I aim …
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Unlocking Better SEO Results: Strategies for Effective Optimization and Conversion
As an SEO consultant, I conduct several consultations each month, each one a 60-minute session packed with my SEO ideas, experience, and insights. Recently, during a consultation with a seasoned SEO professional and CMO, a crucial question arose: “Why aren’t we seeing better results?” For the past six months, he …
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Real Client Results: Deep Dive into the SEO Results of an Ecommerce Brand
One of the most common questions I get is, “How long will it take to see results after starting SEO?” While the answer can vary, my go-to response is that you’ll start to see an increase in traffic within 3 months, but the real momentum builds after 6 months as …
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The Future of SEO is Hidden in Plain Sight: Building a Content Ecosystem
People are always asking me about the future: →The future of social media.→The future of blogging.→The future of SEO.→The future of websites. The future of digital presence lies in building robust content ecosystems. While discussions often revolve around the future of social media, blogging, SEO, and websites, one compelling example …
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Content and SEO: the Best High-Ranking Strategies for 2024
The first quarter of 2024 is nearly over and the combination of content marketing and SEO is more crucial than ever for growing your brand and getting new clients. At the heart of driving traffic and enhancing online visibility lies quality content (still) – the kind that engages your audience, …
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AI Prompts to help Increase Ranking Keywords and Write Better Content
Understanding the connection between ranking keywords and content is critical to growing organic traffic. Keyword ranking refers to the position of a website or a specific webpage on the search engine results page (SERP) for a particular keyword. The more keywords a site ranks for the more organic traffic a …
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How to Create an Effective Content Plan
Publishing high-value content on your website is the most effective way to grow organic traffic. In fact, we believe in this so much that we don’t work with clients who don’t regularly post content that is engaging and is helpful to users. Why is content important for SEO? The easiest …
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