Did you know that 70% of digital marketers find that SEO is more effective at driving sales than paid ads? Yup. It’s true. And that is why I am on a one-woman mission to empower creative business owners with a simple and effective SEO strategy. via GIPHY SEO has such an enormous impact on a business’ success….
Business Strategy
What is a VIP SEO Sesh?
The SEO VIP Sesh is a deep dive into your site, through an SEO lens. The big idea is to understand your site the way Google does. The SEO VIP SESH is a deep audit of your site and (most exciting) we implement the technical optimizations needed. What is included: Keyword Analysis: This is what…
Women Supporting Women: A look behind the scenes at some of our most favorite businesses.
I believe in community. I believe in supporting and encouraging others. I believe that we are all in this together. I believe in the power of togetherness. I intentionally support other creative women with my business, my influence and encouragement. In this series, I want to highlight a few women that do amazing work because…
SEO and Content Marketing: How They Work Together
A few years ago, SEO and Content Marketing were two completely separate things. First, you would write a blog post, then optimize it for Google. Blog planning/writing and SEO optimization were two distinct activities that were thought about separately with very little overlap. If you would rather watch then read, here you go. But today,…
Seeking Guest Posters
We are looking for guest posters for our blog. Calling all health and wellness bloggers, yogis, PR professionals, writers, photographers and all those anyone who have knowledge they want to drop like it’s hot into our blog. If you’re a health conscious biz owner, we want to feature you! Our community here at Clapping Dog…
Our 5 month, 5 phase approach to get you from SEO Zero to SEO Hero
(yep… we’re nerds… but we’re cool nerds). Get ready friends, we have something exciting coming! It’s going to jolt your SEO awake from its dreary sleep. Today, I’m pulling back the curtain on the exact steps I do for all of my clients, and showing you everything I do to get results like getting a…
Design opens the door to SEO
So, you already know that SEO is all about getting more traffic to your site. Fantastic. But once they’re there, how do you create an experience that shows them that YOU are the one they have been looking for? Great design, my friends. And that’s where our friend Illiah comes in. Please join us in…
Warm and Fuzzy Gratitude
Friends, can you believe Thanksgiving is almost here? I’m here at home in Virginia sipping on mulled wine (oh heck, who am I kidding? It’s just regular wine) and trying to remember where I put my favorite coat from last winter (and hoping I left a twenty in the pocket!). My heart is full of…
How SEO Gives You a Competitive Edge
Hello hello, creatives! You already know that we love all things SEO around here (duh, it’s kind of our thing), and how we believe that mastering SEO is your secret weapon for propelling your success in business. But do you know what makes the magic in SEO? It’s all in the keywords. (Cue Happy Gilmore:…
How to Hire a GREAT SEO: What to Ask Before Signing On The Dotted Line
SEO is complex, and one of the best moves you can make for your business is to hire out the task of improving your rankings to an expert. But with so many people out there claiming to be experts, and with no real credentials for the field, how do you know if someone is any…
Top 6 Reasons Why You Must Invest in SEO This Year
Happy 2017 Friends. January is a fresh start. It is the time to set intentions, clean the clutter, vow to do things better. I love fresh starts. So far–I have invested in part-time employee (YAY for Rachael!) and a bookkeeper. I am also determined to do less with more focus. Before the ink dries on…
What Kind of Hustler are You? Productive or Unproductive? | Clapping Dog Media
Disclaimer: The reading of this post will be much more awesome for you — the reader — if you cue up and listen to WORK by Rihanna on repeat. Sometimes I get stuck feeling behind in all of life + work. When this happens I make the huge mistake of comparison. And I take my current status and…
How to Dramatically Grow Your Traffic and Support Your Tribe at the Same Time
We rise by lifting others. Robert Ingersoll The race to the top of a Search Engine Results Page aka SERP is literally the result of 200 factors. In other words, Google considers 200 unique things when determining a sites’ page rank. Earlier this month when Google released the updated list of ranking factors Brian Dean…
The Easiest Way To Organize Receipts for Taxes. Ever.
It is tax season people. Mike, my super-smart husband prepares all of the taxes in our house then we send them to our accountant for the crunching of the numbers. For the first year in a long time (since the year of the adoption) I am paying close attention. After the official launch of Clapping Dog Media…
How to Set Up Gmail with a Custom Domain
When a social good, creative business comes to Clapping Dog Media for design work, I do way more than just design. I help them set up hosting, manage their SEO, track their analytics, design and print business cards. I also help my clients get set up with a Gmail for Business. Most webhosts offer email…