LinkedIn’s two factor advantage: Expansive Network of Prospective Clients and Google Rankings
This may feel a little overwhelming, but posting consistently on more than one platform is essential for any business aiming for growth and resilience. In addition to posting valuable content consistently on your website (which is #1 for building your brand and increasing your organic traffic), posting on a social …
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Google’s Latest Core Algorithm Update – What We Know
Google rolled out a broad core algorithm update late August 2023. It is the second major algorithm change (first one was in March) of the year that is potentially affecting page rankings. As with previous core updates, this one is designed to improve Google’s search results by refreshing its assessment …
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Local SEO in 2023- Optimize for Google Business Profile and SGE
Google Business Profile, is the new name for Google My Business (GMB). While the name officially changed about a year ago (Sept 2022) the importance of having a local SEO strategy has become even more important. Sometime very soon (the official date hasn’t been released yet) Google is going to …
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Boost Search Rankings: How to Use FAQs to Rank for Position Zero
Do you know what the most effective page on most websites is? The FAQ page. If you don’t have one on your site, watch this video and post one literally as soon as possible. Why Are FAQ pages important? This is what MOZ says: Your FAQ is the key to …
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The Next Big Thing in Search – Creator Led Content
Real. Human-made. Authentic. Actual Experience. Transparency. This is the future with AI. Teasing out what is really real and what is AI generated is what us marketers have to do. As the world speeds into the vast, ever-changing world of Artificial Intelligence, the marketing world is going equally fast in …
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Does Google Penalize AI Generated Content?
In this post we are going to explain Google’s opinion on AI generated content (the answer has shifted a lot!) and we are going to give practical ways to use AI to create high quality content (that Google will love). Will Google Penalize AI Generated Content? This is a confusing …
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Unveiling Google’s SGE: How AI Revolutionizes Search and Redefines SEO Strategies
It is nearly impossible to keep up with everything going on with AI. Everyday there are new tools and more opinions on how it will affect business. In this article I am going to outline the new search tool previewed at Google’s I/O conference. At this conference, Google introduced Search …
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9 Ways Data Dashboards Help Businesses Grow
Too much data can be overwhelming. Everyday we are flooded with all sorts of different numbers. On our wrist, there are stats on how many steps we have taken and how many hours we slept. In the news, there are statistics about climate change and the economy. Then there is …
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5 Reasons Why SEO is (still) the Best Investment in 2023
Have you heard that quote that goes something like, “The best time to plant a tree was 20 years ago. The second best time is now.” The same is true about SEO. SEO works. The results compound over time. If you haven’t started yet, go ahead and get started now. …
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AI’s Impact on SEO: The Future of Search Engine Optimization
What is AI? AI, or Artificial Intelligence, is a branch of computer science that deals with creating intelligent machines that can perform tasks that typically require human-level intelligence, such as recognizing speech, understanding natural language, making decisions, and recognizing images. AI systems use a combination of machine learning, natural language …
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