by Meg Clarke | Sep 5, 2023 | Business Strategy, SEO Tips
Google rolled out a broad core algorithm update late August 2023. It is the second major algorithm change (first one was in March) of the year that is potentially affecting page rankings. As with previous core updates, this one is designed to improve Google’s...
by Meg Clarke | Jul 24, 2023 | Business Strategy
Google Business Profile, is the new name for Google My Business (GMB). While the name officially changed about a year ago (Sept 2022) the importance of having a local SEO strategy has become even more important. Sometime very soon (the official date hasn’t been...
by Meg Clarke | Jul 19, 2023 | Business Strategy, SEO Tips
Do you know what the most effective page on most websites is? The FAQ page. If you don’t have one on your site, watch this video and post one literally as soon as possible. Why Are FAQ pages important? This is what MOZ says: Your FAQ is the key to providing your...
by Meg Clarke | Jun 21, 2023 | Business Strategy
Real. Human-made. Authentic. Actual Experience. Transparency. This is the future with AI. Teasing out what is really real and what is AI generated is what us marketers have to do. As the world speeds into the vast, ever-changing world of Artificial Intelligence, the...
by Meg Clarke | Jun 14, 2023 | Business Strategy, News
The mobile version of Google Perspectives is live. How to use Perspectives Go, Grab your phone. Open the Google or Chrome app Search for something. Try iphone cases or kindle or taco salad recipe Click on the Perspectives Filter just under the search box This is User...
by Meg Clarke | Jun 9, 2023 | Business Strategy
In this post we are going to explain Google’s opinion on AI generated content (the answer has shifted a lot!) and we are going to give practical ways to use AI to create high quality content (that Google will love). Will Google Penalize AI Generated Content? This is a...
