by Meg Clarke | Jan 24, 2023 | Business Strategy, Google Analytics
But is it working? This is a very common question we get asked about Search Engine Optimization (SEO), how do you know if it is working? We get it. Sometimes it can feel like you are throwing money out of a very large “marketing” window. Investing in SEO...
by Meg Clarke | Jan 16, 2023 | Business Strategy, Google Analytics, Start Here
Have you installed Google Analytics 4 (GA4) on your website yet? If not. Add it to the top of your ToDo list. Google has announced that on July 1, 2023 Universal Analytics (UA) will go away and will be replaced by Google Analytics 4 (GA4). We strongly suggest that you...
by Meg Clarke | Dec 28, 2022 | Business Strategy, Start Here, Traffic
Knowing what success metrics to measure in your business can be intimidating. Whether it is social traffic, the ranking keywords on page 1, or the most read blog post of the year – there is a lot of metrics that businesses can monitor to gauge how the business is...
by Meg Clarke | Nov 28, 2022 | Business Strategy, Content, SEO Tips, Start Here
Most things in life are simple, but are not easy. Let’s take health as an example. We all know that we should eat fresh, whole foods and avoid processed, sugar-laden foods. That sounds simple, but it isn’t easy when Oreos are delicious and so is ice cream. via GIPHY...
by Meg Clarke | May 27, 2022 | Business Strategy, SEO Tips, Start Here
Social Media. Recently those two words have made even the most optimistic marketer cringe. In some ways, it feels like the golden age of social media and online business has lost its luster. What used to work no longer does, Facebook ads, anyone? Now with so many...
by Meg Clarke | Mar 25, 2022 | Business Strategy, Content, For Site Owners
Content clusters aka Pillar Content is the (easiest) and most effective way to build a content strategy. Content Clusters are an SEO strategy designed to optimize a website’s structure and internal linking by organizing content around your pillar ideas. This...
