by Meg Clarke | Apr 14, 2023 | Business Strategy
Too much data can be overwhelming. Everyday we are flooded with all sorts of different numbers. On our wrist, there are stats on how many steps we have taken and how many hours we slept. In the news, there are statistics about climate change and the economy. Then...
by Meg Clarke | Apr 11, 2023 | Business Strategy, SEO Tips
SEO is complex. It isn’t just about more traffic. Traffic for traffic sake isn’t very helpful. SEO is the art and science of attracting targeted traffic to your site and then enticing that traffic to do something productive on the site like to sign up for a demo,...
by Meg Clarke | Mar 24, 2023 | Business Strategy
Have you heard that quote that goes something like, “The best time to plant a tree was 20 years ago. The second best time is now.” The same is true about SEO. SEO works. The results compound over time. If you haven’t started yet, go ahead and get started now....
by Meg Clarke | Mar 15, 2023 | Business Strategy, Content
Publishing high-value content on your website is the most effective way to grow organic traffic. In fact, we believe in this so much that we don’t work with clients who don’t regularly post content that is engaging and is helpful to users. Why is content important...
by Meg Clarke | Feb 16, 2023 | Business Strategy
What is AI? AI, or Artificial Intelligence, is a branch of computer science that deals with creating intelligent machines that can perform tasks that typically require human-level intelligence, such as recognizing speech, understanding natural language, making...
by Meg Clarke | Feb 7, 2023 | Business Strategy
Here is the punchline right up front. SEO is a layer of any good marketing strategy. SEO should never be the entire strategy, but there isn’t a strategy without SEO. Let’s break this down. A marketing strategy is the plan that businesses use to reach their marketing...
