Google Ads vs SEO: Choosing the Right Strategy for Getting More Clients
When it comes to getting more traffic to your website, you have two main options through Google: paid advertising (Google Ads) and organic search optimization (SEO). Each has its unique benefits and ideal use cases. Let’s break down both strategies to help you make an informed decision for your business. …
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Mastering Google Analytics 4: Key Insights for Your Digital Strategy
If Google Analytics is overwhelming for you, read this. (Also, the new Google Analytics 4 is overwhelming for everyone, so you are in good company.) Today, I am prepping for a deepish-dive GA4 class that I am doing for one of my clients and their team. The marketing team wants …
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Looking at the Big Picture: Navigating SEO Challenges and Celebrating Wins
Don’t forget to look at the big picture. The past few months have been rough for SEOs, Google, and organic traffic in general. If you need a reminder, just scroll through my recent posts. In March, there was a huge algorithm update that affected 45% of organic traffic. Then, just …
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GA4 will be here July 1, 2023
We have been talking about this for a while now. The day when the original (and most loved ????) Google Analytics will stop collecting data and the new version will take over. The new version is GA4 and if you haven’t installed it yet, Google will automatically install it for …
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Google Analytics 4: 101 Class
Earlier this week, Clapping Dog Media sent out an email newsletter. Despite our best intentions, we are not very consistent with email marketing. We sent one out one newsletter in January, skipped February all together and then sent one more out the morning on March 1. Apparently we are on …
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Event Tracking with Google Analytics 4: A Complete Guide
Google Analytics 4 (GA4) is quite a bit different than Universal Analytics. Please, please if you haven’t installed it yet on your site, do it now. Universal Analytics is going away in a few months and you need to get the latest version installed on your site. Here is how …
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GA4 Setup Instructions for WordPress, Squarespace and Shopify
Have you installed Google Analytics 4 (GA4) on your website yet? If not. Add it to the top of your ToDo list. Google has announced that on July 1, 2023 Universal Analytics (UA) will go away and will be replaced by Google Analytics 4 (GA4). We strongly suggest that you …
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A Complete Guide to Marketing Dashboards
As SEOs and all around data nerds, we here at Clapping Dog Media look at the numbers all day, everyday. We track the metrics that matter so that our clients don’t have to, instead they can focus on running their business. At any given time, I have approximately 9000 tabs …
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Traffic: A Complete Guide to New Users
One of the Metrics that Matter most is New Sessions. New Sessions are an estimate of the percentage of First Time Visits. Google Analytics defines a new visit as anyone who has never been on the site before (according to their tracking snippet). The tracking snippet is based on cookies, …
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Metrics that Matter: Understand How Google Ranks Websites {updated September 2022}
Did you know that there are over 200 unique factors that Google looks at when analyzing the quality of websites? In this post we will cut through the overwhelm and show you what Metrics Matter the most to Google.
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