by Meg Clarke | Apr 1, 2022 | Google Analytics, News
I don’t know if you have heard, but there is BIG news in the Google Analytics world. Google has just announced that on July 1, 2023 Google is going to stop processing data on Universal Analytics (UA) and only track data using Google Analytics 4 or GA4. This is a...
by Meg Clarke | Sep 2, 2021 | Google Analytics, SEO Tips
If you ever watched Trillions of Questions, No Easy Answers a movie about how Google Search works created by Google, you will know that Google’s big, #1 job is to figure how valuable a site is as quickly as possible. There are billions of searches in hundreds of...
by Meg Clarke | Aug 26, 2021 | Google Analytics
When I tell people that I work in SEO + Analytics, I get a lot of side eyes and blank stares. via GIPHY After the initial moment of silence, most people launch directly into questions about Google Analytics. Like, Why is it so d#%$@ confusing? From what I can tell,...
by Nick Psaros | Aug 12, 2021 | Google Analytics
Are you getting the most out of your Google Analytics? (I mean, do you even know how to login?) Google Analytics is a powerful tool, but most people never scratch below the surface. With a little bit of setup, you could transform your understanding of your digital...
