by Meg Clarke | Sep 22, 2022 | For Site Owners, Google Analytics
One of the Metrics that Matter most is New Sessions. New Sessions are an estimate of the percentage of First Time Visits. Google Analytics defines a new visit as anyone who has never been on the site before (according to their tracking snippet). The tracking snippet...
by Meg Clarke | Apr 1, 2022 | Google Analytics, News
I don’t know if you have heard, but there is BIG news in the Google Analytics world. Google has just announced that on July 1, 2023 Google is going to stop processing data on Universal Analytics (UA) and only track data using Google Analytics 4 or GA4. This is a...
by Meg Clarke | Sep 16, 2021 | Business Strategy, Google Analytics, SEO Tips
Updated September 2022 If you haven’t heard, Google has developed a new version of Google Analytics, it is called GA4. The way GA4 measure data is wholly different than Universal Analytics, the OG of analytics. One of the most immediate changes you will notice...
by Meg Clarke | Sep 2, 2021 | For Designers, Google Analytics, SEO Tips
If you ever watched Trillions of Questions, No Easy Answers a movie about how Google Search works created by Google, you will know that Google’s big, #1 job is to figure how valuable a site is as quickly as possible. There are billions of searches in hundreds of...
by Meg Clarke | Aug 26, 2021 | Business Strategy, For Site Owners, Google Analytics
When I tell people that I work in SEO + Analytics, I get a lot of side eyes and blank stares. via GIPHY After the initial moment of silence, most people launch directly into questions about Google Analytics. Like, Why is it so d#%$@ confusing? From what I can tell,...
by Nick Psaros | Aug 12, 2021 | Google Analytics
Are you getting the most out of your Google Analytics? (I mean, do you even know how to login?) Google Analytics is a powerful tool, but most people never scratch below the surface. With a little bit of setup, you could transform your understanding of your digital...
