When I tell people that I work in SEO + Analytics, I get a lot of side eyes and blank stares. After the initial moment of silence, most people launch directly into questions about Google Analytics. Like, Why is it so d#%$@ confusing? From what I can tell, there are a million reasons why Google…
Google Analytics
9 Google Analytics Tips That Offer a Big Bang for Little Effort
Are you getting the most out of your Google Analytics? (I mean, do you even know how to login?) Google Analytics is a powerful tool, but most people never scratch below the surface. With a little bit of setup, you could transform your understanding of your digital marketing. Check out our 9 easy uses for…
Metrics that Matter: How To Get the Most Out of Google Analytics
Okay. Friends. This post is all about Google Analytics. Now before you bounce. Hang with me. I know that data can be intimidating. But I promise you that by the end of this post, you view Google Analytics in a new light, you will see Google Analytics as your new business best friend. The data…
Effective and Easy Ways to Grow Traffic with Pinterest (plus a video)
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Over the last 3 months I have noticed a pretty slick trend with my analytics. Pinterest is the second biggest referrer of traffic to my site. In other words, I get A…
How to Set Up Goals in Google Analytics
I don’t design pretty websites. I design beautiful websites that do their job. Whether that is to sell a product, to sign up for a newsletter or to download a free e-book. A good website must have a real strategy that can be measured with goals. Google Analytics tracks a zillion metrics about your website and…
Understanding Bounce Rates with Google Analytics–And What To Do About It!
Google Analytics gives you lots of data about your websites’ audience and content, which will help you create more strategic content to advance your website and brand. A quick look at the dashboard in Google Analytics you will see quick stats on things like Page Views how many pages of your site were viewed during a time…
Google Analytics 101: Step-by-Step Instructions How to Add a User when You Need Help!
I am pretty sure that everyone who has ever surfed these fine Internets has a Google Account. It is kinda like Facebook. Even if you don’t really want one, you get sucked in by some fancy little app or program and then BAM google has your digits which is a big deal–have you ever tried…
Quick Tip: How Measure the Effectiveness of Your Online Marketing TODAY
Marketing your business takes marketing your business, proactively and consistently to the right audience. For many of us, investing heavily in social media or a launch campaign (time + money) can prove to be an invaluable tactic when trying to drive awareness and revenue for our businesses. Because the pay off–getting your company mentioned in…