SEO for Online Coaching - Clapping Dog Media

SEO for Online Coaching

Project Description

Boss Project helps overwhelmed creative entrepreneurs create a functioning command center to tame the chaos of running their company so they can build a profitable and sustainable business from their passion.

The Challenge:

Abagail and Emylee wanted to grow their audience and get more of the right people into their Incubator Program. Boss Project has a wildly popular podcast, they have a huge social media presence, and they create content several times a week – but they didn’t know how effective these channels were.

Boss Project came to Clapping Dog Media asking – what should we focus on? Out of everything we are doing, what are the things that are making us money?

Solution Highlights:

We engaged in an ongoing SEO strategy and implementation effort where we would understand, optimize, and grow the quality and quantity of traffic for Boss Project.

Boss Project has a gigantic content archive. They have years of podcasts and years of blogs – our initial aim was to figure out what topics people were engaging with and what gaps there were in their content strategy.

We worked closely with several members of the Boss Project team to optimize new blog, video, and podcast content.


  • Total traffic has increased by 110%
  • Organic traffic has increased by 70%
  • Ranking keywords have increased by 67% with over 100 keywords on page 1

More importantly…

  • Boss Project was able to reach the right people for their Incubator program.
  • The program launched with great success and surpassed everyone’s goals.
Project Details
CLIENT: Boss Project
Site Design Rebecca Pollock
Site Development North Star Sites