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When I tell people that I work in SEO + Analytics, I get a lot of side eyes and blank stares. After the initial moment of silence, most people launch directly into questions about Google Analytics. Like, Why is it so d#%$@ confusing? From what I can tell, there are a million reasons why Google…
Google released a home video where they brilliantly answered the basic question, what is search? Billions of searchers asking trillions of questions in hundreds of languages expecting someone to give them an answer in less than one second. That is search. Having your site found easily and quickly by the right people, that is SEO….