Do You Really Need a Technical SEO Audit? Here’s Why the Answer Is Probably Yes
If you’re serious about getting your website to rank well on Google, then you’ve probably heard of a technical SEO audit. But do you really need one? The short answer: probably. A technical SEO audit is a deep dive into the technical setup of your website. It ensures that your …
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SEO Title: Do You Really Need That? Yes, Here’s Why SEO Titles Matter for Your Website
When you’re publishing a new blog post or page on your website, you might have noticed those seemingly random “SEO” fields in the backend of your platform. Whether you’re using WordPress with the Yoast or RankMath plugin, Squarespace’s page settings, or Shopify’s SEO settings, one of the first fields you …
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Mastering Google Analytics 4: Key Insights for Your Digital Strategy
If Google Analytics is overwhelming for you, read this. (Also, the new Google Analytics 4 is overwhelming for everyone, so you are in good company.) Today, I am prepping for a deepish-dive GA4 class that I am doing for one of my clients and their team. The marketing team wants …
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Understanding Search Traffic: A Beginner’s Guide to SEO and Other Marketing Channels
New to marketing? Let’s break it down—what exactly is search traffic? During our last session of SEO Power Hours, we were looking into performance reporting (can it be any more fun?). During our first session, someone asked, “What exactly is organic traffic?” If one person is asking, then I am …
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Why Your Site Ranks for Unrelated Keywords and How to Fix It
When I start working with new SEO clients, almost 100% of them are shocked (and sometimes frustrated) by the keywords Google ranks them for. 🤯 Most clients think Google will find them based on their brand name and a couple of expertise keywords—who they are and what they do. But, …
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Looking at the Big Picture: Navigating SEO Challenges and Celebrating Wins
Don’t forget to look at the big picture. The past few months have been rough for SEOs, Google, and organic traffic in general. If you need a reminder, just scroll through my recent posts. In March, there was a huge algorithm update that affected 45% of organic traffic. Then, just …
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SEO Consulting: Why My Goal is to Off-Board You in 6-12 Months
When potential clients reach out to me, one of their biggest concerns is the commitment involved. They’re unsure if they’re ready for a long-term relationship with an SEO consultant. To be honest, I share their sentiment. My goal is not to tie you down with indefinite contracts. Instead, I aim …
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Unlocking Better SEO Results: Strategies for Effective Optimization and Conversion
As an SEO consultant, I conduct several consultations each month, each one a 60-minute session packed with my SEO ideas, experience, and insights. Recently, during a consultation with a seasoned SEO professional and CMO, a crucial question arose: “Why aren’t we seeing better results?” For the past six months, he …
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Real Client Results: Deep Dive into the SEO Results of an Ecommerce Brand
One of the most common questions I get is, “How long will it take to see results after starting SEO?” While the answer can vary, my go-to response is that you’ll start to see an increase in traffic within 3 months, but the real momentum builds after 6 months as …
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The Future of SEO is Hidden in Plain Sight: Building a Content Ecosystem
People are always asking me about the future: →The future of social media.→The future of blogging.→The future of SEO.→The future of websites. The future of digital presence lies in building robust content ecosystems. While discussions often revolve around the future of social media, blogging, SEO, and websites, one compelling example …
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