Growing your organic traffic looks different depending on where you are in your business journey. Let’s break down the most effective strategies for both new and established businesses to help you create a plan that works for your current stage. Strategies for New Businesses (Under 2 Years) When you’re just …
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When it comes to getting more traffic to your website, you have two main options through Google: paid advertising (Google Ads) and organic search optimization (SEO). Each has its unique benefits and ideal use cases. Let’s break down both strategies to help you make an informed decision for your business. …
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It’s easy to get caught up in social media metrics. Likes. Comments. Engagement. YAY! Maybe you’re seeing great engagement on Instagram, building a strong LinkedIn network, or even going viral on TikTok. But here’s a question worth considering: why should you still care about organic traffic from Google? The Real …
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“Do I need a blog?” As an SEO consultant working with businesses for nearly a decade, this is one of the most common questions I hear. And I understand why. There’s a lot of noise out there about blogging being essential for SEO success. Let me give you the straight …
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If you’re serious about getting your website to rank well on Google, then you’ve probably heard of a technical SEO audit. But do you really need one? The short answer: probably. A technical SEO audit is a deep dive into the technical setup of your website. It ensures that your …
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When you’re publishing a new blog post or page on your website, you might have noticed those seemingly random “SEO” fields in the backend of your platform. Whether you’re using WordPress with the Yoast or RankMath plugin, Squarespace’s page settings, or Shopify’s SEO settings, one of the first fields you …
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If Google Analytics is overwhelming for you, read this. (Also, the new Google Analytics 4 is overwhelming for everyone, so you are in good company.) Today, I am prepping for a deepish-dive GA4 class that I am doing for one of my clients and their team. The marketing team wants …
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New to marketing? Let’s break it down—what exactly is search traffic? During our last session of SEO Power Hours, we were looking into performance reporting (can it be any more fun?). During our first session, someone asked, “What exactly is organic traffic?” If one person is asking, then I am …
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When I start working with new SEO clients, almost 100% of them are shocked (and sometimes frustrated) by the keywords Google ranks them for. 🤯 Most clients think Google will find them based on their brand name and a couple of expertise keywords—who they are and what they do. But, …
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Don’t forget to look at the big picture. The past few months have been rough for SEOs, Google, and organic traffic in general. If you need a reminder, just scroll through my recent posts. In March, there was a huge algorithm update that affected 45% of organic traffic. Then, just …
Read MoreIt’s full of recommendations to help your site rank well on Google.
