5 Reasons Why SEO is (still) the Best Investment in 2023 - Cost of SEO - Clapping Dog Media

5 Reasons Why SEO is (still) the Best Investment in 2023

Have you heard that quote that goes something like, “The best time to plant a tree was 20 years ago. The second best time is now.”

The same is true about SEO.

SEO works.

The results compound over time. If you haven’t started yet, go ahead and get started now.

Organic traffic is the most coveted type of traffic for online businesses because it is cost effective, it attracts high quality traffic and the results last a long time.

So, in other words, there is not a bad time to invest in SEO.


Here are our top 5 reasons why now is a great time to begin working on your SEO.

 1. Increased Visibility

This is the whole point. Reaching more people. SEO improves search engine rankings, which increases visibility. Increased visibility leads to more traffic and more potential customers. If your business relies on site traffic, then SEO is crucial for success.

2. Cost-effective

Compared to other forms of digital marketing, SEO is a cost-effective strategy. Paid traffic is expensive and doesn’t always result in a positive ROI. You must have a clear and tested strategy or you can end up spending a lot of money without much benefit.

SEO on the other hand, has a compounding effect.

In the beginning the cost outweighs the result, but somewhere between month 3 and 6 it shifts and the results of SEO – increased targeted traffic, increased awareness and increased conversions – exceed the cost of the investment.
Compounding Effect SEO

3. Better user experience

SEO is a layer of good marketing. Good marketing puts people, actual users, first.

It doesn’t matter if a site is perfectly optimized for search, if there is a confusing navigation people will leave the site within seconds.

An effective SEO strategy is the magic that happens when a website is optimized for both search engines and people. This combination creates a positive user experience. A good experience leads to increased traffic, more time spent on the website, and higher conversion rates.
SEO cycle

4. Long-term results

SEO is a long game.

What you do now will benefit you later. A data driven content plan will attract ongoing traffic for years, literally.

I can easily recall at least one blog article from each of our clients that was written years ago and continues to attract substantial traffic to their site. This is a gigantic advantage over social media because a good social post peaks visibility from the first minute to a few days, at most. Social platforms bury old posts whereas Google rewards quality content even if it was posted months or years ago.

Once a website has established EEAT (experience, expertise, authority, trust) it will continue to generate traffic for years.

5. Competitive advantage

SEO emphasizes the special-sauce of your business and that is what makes you stand out among competitors.

A good organic strategy will enable your business to be found for what you want to be known for. Whether it is your expertise, the ingredients in your products or the ethos of your company, SEO highlights what makes your business special.

So regardless of the current economic climate or the stage of your business, now is the best time to invest in SEO. Reach out today and let’s get started.


Site Design Rebecca Pollock
Site Development North Star Sites