SEO vs SEM
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video _builder_version=”4.14.7″ _module_preset=”default” src=”https://youtu.be/oXtBatrQKWw” hover_enabled=”0″ sticky_enabled=”0″][/et_pb_video][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”] One of the most common questions we get asked about here at Clapping Dog Media is about paid search aka SEM aka PPC. Clients want to …
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5 SEO Trends for 2022
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] We are SEO nerds here at Clapping Dog Media. We are continually reading, listening and watching the top Googlers for insights into how to better serve our clients. After …
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WordPress Development and SEO: 4 Things a Developer Can Do To Improve SEO
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”] WordPress and SEO go together like peanut butter and jelly. At Clapping Dog Media we work with many different platforms– Squarespace, Shopify, Wix and others, but WordPress is our favorite. WordPress …
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5 Steps to Conducting a Content Audit
[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”4.11.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” width=”100%” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]Let’s be real. The word AUDIT has a negative feel to it. And just like the negative vibes of SEO, we here at Clapping Dog Media are here to …
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Ready to hire an SEO? Here are the 5 Questions You Should Ask
SEO is complex.
Finding a trusted SEO is intimidating.
But if you are ready for your business to grow– grow beyond word of mouth and referrals– you must reach the billions of users who Google everyday.
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Metrics that Matter: Understand How Google Ranks Websites {updated September 2022}
Did you know that there are over 200 unique factors that Google looks at when analyzing the quality of websites? In this post we will cut through the overwhelm and show you what Metrics Matter the most to Google.
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Why is Website Architecture Important for SEO
Picture this, you are in a hurry to get dressed and out of the house immediately.
You run into the closet, which is a mess, and frantically look for your favorite red cashmere sweater, black jeans, and new pair of suede wedges.
But they are very hard to find. This is essentially what Google does.
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Understanding SEO Reporting
When I tell people that I work in SEO + Analytics, I get a lot of side eyes and blank stares. After the initial moment of silence, most people launch directly into questions about Google Analytics. Like, Why is it so d#%$@ confusing?
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